Marketing Smarts from MarketingProfs https://www.marketingprofs.com/topic/all/marketing-smarts Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter. en itunes@marketingprofs.com (Marketing Smarts from MarketingProfs) Copyright 2000-2026 MarketingProfs, LLC Marketing Smarts from MarketingProfs https://i.marketingprofs.com/assets/images/logos/podcasts/marketing_smarts_1400x1400.jpg https://www.marketingprofs.com/topic/all/marketing-smarts Tue, 31 Mar 2026 18:36 EST hourly 1 This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds! MarketingProfs no podcasts@marketingprofs.com MarketingProfs Weekly podcasts featuring in-depth interviews with smart marketers. Marketing,Smarts,from,MarketingProfs,in,depth,interviews,smart,marketing,actionable,insights Weekly Weekly podcasts featuring in-depth interviews with smart marketers. MarketingProfs, LLC Marketing,Smarts,from,MarketingProfs,in,depth,interviews,smart,marketing,actionable,insights Marketing Education/Training MarketingProfs nonadult Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster https://feeds.feedblitz.com/~/874605704/0/marketingprofs-podcasts~Creating-Compelling-Experiences-With-Data-AI-for-BB-Consumers-Salesforces-Neha-Shah-Ruth-Bolster https://feeds.feedblitz.com/~/874605704/0/marketingprofs-podcasts~Creating-Compelling-Experiences-With-Data-AI-for-BB-Consumers-Salesforces-Neha-Shah-Ruth-Bolster#comments
      
]]> Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

      
]]> Thu, 28 Mar 2024 10:00 EST https://www.marketingprofs.com/podcasts/2024/51059/data-ai-b2b-marketing-customer-engagement-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share. Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share. George B. Thomas 46:36 clean https://feeds.feedblitz.com/~/874605704/0/marketingprofs-podcasts~Creating-Compelling-Experiences-With-Data-AI-for-BB-Consumers-Salesforces-Neha-Shah-Ruth-Bolster https://feeds.feedblitz.com/-/874605701/0/marketingprofs-podcasts.mp3 Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/860306615/0/marketingprofs-podcasts~Customer-Patience-and-Time-to-Win-Jay-Baer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/860306615/0/marketingprofs-podcasts~Customer-Patience-and-Time-to-Win-Jay-Baer-on-Marketing-Smarts-Podcast#comments
      
]]> Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

      
]]> Thu, 11 Jan 2024 10:00 EST https://www.marketingprofs.com/podcasts/2024/50699/consumer-patience-time-to-win-jay-baer-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Customer Behavior Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they George B. Thomas 31:39 clean https://feeds.feedblitz.com/~/860306615/0/marketingprofs-podcasts~Customer-Patience-and-Time-to-Win-Jay-Baer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/860306612/0/marketingprofs-podcasts.mp3 Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/858795419/0/marketingprofs-podcasts~Understanding-Your-BB-Digital-Doppelg%c3%a4nger-and-AI-Decision-Matrix-Andrew-Davis-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/858795419/0/marketingprofs-podcasts~Understanding-Your-BB-Digital-Doppelg%c3%a4nger-and-AI-Decision-Matrix-Andrew-Davis-on-Marketing-Smarts-Podcast#comments
      
]]> Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

      
]]> Thu, 04 Jan 2024 10:00 EST https://www.marketingprofs.com/podcasts/2024/50665/your-b2b-digital-doppelganger-and-ai-decision-matrix-andrew-davis-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis. Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis. George B. Thomas 39:22 clean https://feeds.feedblitz.com/~/858795419/0/marketingprofs-podcasts~Understanding-Your-BB-Digital-Doppelg%c3%a4nger-and-AI-Decision-Matrix-Andrew-Davis-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/858795416/0/marketingprofs-podcasts.mp3 Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/852446705/0/marketingprofs-podcasts~Effective-BB-Email-Strategies-for-the-Win-Matt-Treacey-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/852446705/0/marketingprofs-podcasts~Effective-BB-Email-Strategies-for-the-Win-Matt-Treacey-on-Marketing-Smarts-Podcast#comments
      
]]> Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo

      
]]> Thu, 21 Dec 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50636/effective-b2b-email-strategies-for-the-win-matt-treacey-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Email Marketing Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo George B. Thomas 30:52 clean https://feeds.feedblitz.com/~/852446705/0/marketingprofs-podcasts~Effective-BB-Email-Strategies-for-the-Win-Matt-Treacey-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/852446702/0/marketingprofs-podcasts.mp3 CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/851511149/0/marketingprofs-podcasts~CTV-Precision-and-the-Power-of-ABM-to-Reach-the-Right-BB-Audience-Vin-Turk-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/851511149/0/marketingprofs-podcasts~CTV-Precision-and-the-Power-of-ABM-to-Reach-the-Right-BB-Audience-Vin-Turk-on-Marketing-Smarts-Podcast#comments
      
]]> It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your

      
]]> Thu, 14 Dec 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50599/ctv-precision-and-the-power-of-abm-to-reach-the-right-b2b-audiences-vin-turk-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your George B. Thomas 34:54 clean https://feeds.feedblitz.com/~/851511149/0/marketingprofs-podcasts~CTV-Precision-and-the-Power-of-ABM-to-Reach-the-Right-BB-Audience-Vin-Turk-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/851511146/0/marketingprofs-podcasts.mp3 Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/847075841/0/marketingprofs-podcasts~Navigating-the-Power-of-BB-Communication-by-Getting-to-the-Point-Steve-Woodruff-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/847075841/0/marketingprofs-podcasts~Navigating-the-Power-of-BB-Communication-by-Getting-to-the-Point-Steve-Woodruff-on-Marketing-Smarts-Podcast#comments
      
]]> You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the

      
]]> Thu, 07 Dec 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50558/navigating-the-power-of-b2b-communication-by-getting-to-the-point-steve-woodruff-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the George B. Thomas 32:35 clean https://feeds.feedblitz.com/~/847075841/0/marketingprofs-podcasts~Navigating-the-Power-of-BB-Communication-by-Getting-to-the-Point-Steve-Woodruff-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/847075838/0/marketingprofs-podcasts.mp3 Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/843133007/0/marketingprofs-podcasts~Unraveling-SEO-Secrets-for-BB-Marketers-Kyle-Roof-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/843133007/0/marketingprofs-podcasts~Unraveling-SEO-Secrets-for-BB-Marketers-Kyle-Roof-on-Marketing-Smarts-Podcast#comments
      
]]> If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.

      
]]> Thu, 30 Nov 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50525/unraveling-seo-secrets-for-b2b-marketers-kyle-roof-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Search Engine Marketing If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. George B. Thomas 29:52 clean https://feeds.feedblitz.com/~/843133007/0/marketingprofs-podcasts~Unraveling-SEO-Secrets-for-BB-Marketers-Kyle-Roof-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/843133004/0/marketingprofs-podcasts.mp3 The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/833835464/0/marketingprofs-podcasts~The-Power-of-Second-Chances-in-BB-Marketing-Kellie-Walenciak-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/833835464/0/marketingprofs-podcasts~The-Power-of-Second-Chances-in-BB-Marketing-Kellie-Walenciak-on-Marketing-Smarts-Podcast#comments
      
]]> Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i

      
]]> Wed, 15 Nov 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50447/the-power-of-second-chances-in-b2b-marketing-kellie-walenciak-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Career Management Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i George B. Thomas 39:29 clean https://feeds.feedblitz.com/~/833835464/0/marketingprofs-podcasts~The-Power-of-Second-Chances-in-BB-Marketing-Kellie-Walenciak-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/833835461/0/marketingprofs-podcasts.mp3 Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/823469072/0/marketingprofs-podcasts~Mastering-the-Revenue-Attribution-Puzzle-Tish-Millsap-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/823469072/0/marketingprofs-podcasts~Mastering-the-Revenue-Attribution-Puzzle-Tish-Millsap-on-Marketing-Smarts-Podcast#comments
      
]]> Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib

      
]]> Thu, 09 Nov 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50408/revenue-attribution-puzzle-tish-millsap-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Metrics & ROI Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib George B. Thomas 26:02 clean https://feeds.feedblitz.com/~/823469072/0/marketingprofs-podcasts~Mastering-the-Revenue-Attribution-Puzzle-Tish-Millsap-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/823469069/0/marketingprofs-podcasts.mp3 Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/806870549/0/marketingprofs-podcasts~Sales-and-Marketing-Alignment-Insights-Strategies-and-Success-Indicators-Matt-Heinz-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/806870549/0/marketingprofs-podcasts~Sales-and-Marketing-Alignment-Insights-Strategies-and-Success-Indicators-Matt-Heinz-on-Marketing-Smarts-Podcast#comments
      
]]> Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f

      
]]> Thu, 02 Nov 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50363/sales-and-marketing-alignment-insights-strategies-and-success-indicators-matt-heinz-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, General Management Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f George B. Thomas 27:05 clean https://feeds.feedblitz.com/~/806870549/0/marketingprofs-podcasts~Sales-and-Marketing-Alignment-Insights-Strategies-and-Success-Indicators-Matt-Heinz-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/806870546/0/marketingprofs-podcasts.mp3 Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/803256836/0/marketingprofs-podcasts~Maximizing-Your-ReachKey-Concerns-in-Promoting-and-Amplifying-Your-Content-James-Tennant-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/803256836/0/marketingprofs-podcasts~Maximizing-Your-ReachKey-Concerns-in-Promoting-and-Amplifying-Your-Content-James-Tennant-on-Marketing-Smarts-Podcast#comments
     
]]> Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm

     
]]> Thu, 26 Oct 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50319/maximizing-your-reach-key-concerns-in-promoting-and-amplifying-your-content-james-tennant-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Content Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm George B. Thomas 35:10 clean https://feeds.feedblitz.com/~/803256836/0/marketingprofs-podcasts~Maximizing-Your-ReachKey-Concerns-in-Promoting-and-Amplifying-Your-Content-James-Tennant-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/803256833/0/marketingprofs-podcasts.mp3 Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/802209530/0/marketingprofs-podcasts~Decoding-Effective-Communication-and-Understanding-Impactful-Connection-Jason-Harris-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/802209530/0/marketingprofs-podcasts~Decoding-Effective-Communication-and-Understanding-Impactful-Connection-Jason-Harris-on-Marketing-Smarts-Podcast#comments
     
]]> In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's

     
]]> Thu, 19 Oct 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50274/decoding-effective-communication-and-understanding-impactful-connection-jason-harris-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, General Management In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's George B. Thomas 33:54 clean https://feeds.feedblitz.com/~/802209530/0/marketingprofs-podcasts~Decoding-Effective-Communication-and-Understanding-Impactful-Connection-Jason-Harris-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/802209527/0/marketingprofs-podcasts.mp3 Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/799142777/0/marketingprofs-podcasts~Employee-Engagement-Strategies-for-Remarkable-Experiences-and-Effective-Onboarding-Joey-Coleman-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/799142777/0/marketingprofs-podcasts~Employee-Engagement-Strategies-for-Remarkable-Experiences-and-Effective-Onboarding-Joey-Coleman-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri

     
]]> Thu, 12 Oct 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50233/employee-engagement-strategies-remarkable-experiences-and-effective-onboarding-joey-coleman-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, General Management Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri George B. Thomas 41:10 clean https://feeds.feedblitz.com/~/799142777/0/marketingprofs-podcasts~Employee-Engagement-Strategies-for-Remarkable-Experiences-and-Effective-Onboarding-Joey-Coleman-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/799142774/0/marketingprofs-podcasts.mp3 How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/797784575/0/marketingprofs-podcasts~How-BB-Marketers-Can-Create-HumanLike-Interactions-in-an-Increasingly-Digital-World-Kristen-Habacht-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/797784575/0/marketingprofs-podcasts~How-BB-Marketers-Can-Create-HumanLike-Interactions-in-an-Increasingly-Digital-World-Kristen-Habacht-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.

     
]]> Thu, 05 Oct 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50181/how-b2b-marketers-can-create-human-like-interactions-in-an-increasingly-digital-world-kristen-habacht-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more. Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more. George B. Thomas 33:14 clean https://feeds.feedblitz.com/~/797784575/0/marketingprofs-podcasts~How-BB-Marketers-Can-Create-HumanLike-Interactions-in-an-Increasingly-Digital-World-Kristen-Habacht-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/797784572/0/marketingprofs-podcasts.mp3 How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/796569266/0/marketingprofs-podcasts~How-Artificial-Intelligence-Is-Impacting-SEO-Chris-Rodgers-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/796569266/0/marketingprofs-podcasts~How-Artificial-Intelligence-Is-Impacting-SEO-Chris-Rodgers-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin

     
]]> Thu, 28 Sep 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50129/how-artificial-intelligence-is-impacting-seo-chris-rodgers-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Search Engine Marketing Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin George B. Thomas 25:42 clean https://feeds.feedblitz.com/~/796569266/0/marketingprofs-podcasts~How-Artificial-Intelligence-Is-Impacting-SEO-Chris-Rodgers-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/796569263/0/marketingprofs-podcasts.mp3 LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/794207420/0/marketingprofs-podcasts~LinkedIn-Ads-Myths-Hurdles-and-Strategies-BB-Marketers-Need-to-Know-AJ-Wilcox-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/794207420/0/marketingprofs-podcasts~LinkedIn-Ads-Myths-Hurdles-and-Strategies-BB-Marketers-Need-to-Know-AJ-Wilcox-on-Marketing-Smarts-Podcast#comments
     
]]> Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i

     
]]> Thu, 21 Sep 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50094/linkedin-ads-myths-hurdles-strategies-aj-wilcox-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Advertising Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i George B. Thomas 34:31 clean https://feeds.feedblitz.com/~/794207420/0/marketingprofs-podcasts~LinkedIn-Ads-Myths-Hurdles-and-Strategies-BB-Marketers-Need-to-Know-AJ-Wilcox-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/794207417/0/marketingprofs-podcasts.mp3 Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/793469840/0/marketingprofs-podcasts~Discovering-the-Brain-Science-That-Drives-BB-Buyer-Behavior-Nancy-Harhut-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/793469840/0/marketingprofs-podcasts~Discovering-the-Brain-Science-That-Drives-BB-Buyer-Behavior-Nancy-Harhut-on-Marketing-Smarts-Podcast#comments
     
]]> Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta

     
]]> Thu, 14 Sep 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50051/brain-science-b2b-buyer-behavior-nancy-harhut-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Customer Behavior Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta George B. Thomas 34:43 clean https://feeds.feedblitz.com/~/793469840/0/marketingprofs-podcasts~Discovering-the-Brain-Science-That-Drives-BB-Buyer-Behavior-Nancy-Harhut-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/793469837/0/marketingprofs-podcasts.mp3 Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/792665735/0/marketingprofs-podcasts~Empowering-Sales-SuccessThe-Role-of-Marketing-in-Sales-Enablement-Owen-Richards-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/792665735/0/marketingprofs-podcasts~Empowering-Sales-SuccessThe-Role-of-Marketing-in-Sales-Enablement-Owen-Richards-on-Marketing-Smarts-Podcast#comments
     
]]> The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

     
]]> Thu, 07 Sep 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/50002/empowering-sales-success-marketing-sales-enablement-owen-richards-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Sales The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success. The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success. George B. Thomas 26:01 clean https://feeds.feedblitz.com/~/792665735/0/marketingprofs-podcasts~Empowering-Sales-SuccessThe-Role-of-Marketing-in-Sales-Enablement-Owen-Richards-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/792665732/0/marketingprofs-podcasts.mp3 Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/791425427/0/marketingprofs-podcasts~Revolutionizing-BB-Brand-Monitoring-With-AIPowered-Insights-Meghan-Bazaman-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/791425427/0/marketingprofs-podcasts~Revolutionizing-BB-Brand-Monitoring-With-AIPowered-Insights-Meghan-Bazaman-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as

     
]]> Thu, 31 Aug 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49954/revolutionizing-b2b-brand-monitoring-with-ai-powered-insights-meghan-bazaman-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Brand Management Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as George B. Thomas 24:33 clean https://feeds.feedblitz.com/~/791425427/0/marketingprofs-podcasts~Revolutionizing-BB-Brand-Monitoring-With-AIPowered-Insights-Meghan-Bazaman-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/791425421/0/marketingprofs-podcasts.mp3 Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/788375891/0/marketingprofs-podcasts~Unleashing-the-Power-of-PillarBased-Marketing-Ryan-Brock-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/788375891/0/marketingprofs-podcasts~Unleashing-the-Power-of-PillarBased-Marketing-Ryan-Brock-on-Marketing-Smarts-Podcast#comments
     
]]> Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.

     
]]> Wed, 23 Aug 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49922/pillar-based-marketing-ryan-brock-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Search Engine Marketing Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. George B. Thomas 46:22 clean https://feeds.feedblitz.com/~/788375891/0/marketingprofs-podcasts~Unleashing-the-Power-of-PillarBased-Marketing-Ryan-Brock-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/788375888/0/marketingprofs-podcasts.mp3 A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/781170593/0/marketingprofs-podcasts~A-Brand-Differentiation-Through-Experience-Innovation-Conversation-Allen-Adamson-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/781170593/0/marketingprofs-podcasts~A-Brand-Differentiation-Through-Experience-Innovation-Conversation-Allen-Adamson-on-Marketing-Smarts-Podcast#comments
     
]]> As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.

     
]]> Thu, 17 Aug 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49856/brand-differentiation-through-customer-experience-innovation-marketing-allen-adamson-smarts George B. Thomas MarketingProfs, Marketing Smarts, Brand Management As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. George B. Thomas 34:54 clean https://feeds.feedblitz.com/~/781170593/0/marketingprofs-podcasts~A-Brand-Differentiation-Through-Experience-Innovation-Conversation-Allen-Adamson-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/781170584/0/marketingprofs-podcasts.mp3 Generative AI-Powered Sales and Marketing Conversations: David Greenberg on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/772560803/0/marketingprofs-podcasts~Generative-AIPowered-Sales-and-Marketing-Conversations-David-Greenberg-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/772560803/0/marketingprofs-podcasts~Generative-AIPowered-Sales-and-Marketing-Conversations-David-Greenberg-on-Marketing-Smarts-Podcast#comments
     
]]> Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou

     
]]> Thu, 10 Aug 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49812/generative-ai-powered-conversations-david-greenberg-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, General Management Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou George B. Thomas 27:33 clean https://feeds.feedblitz.com/~/772560803/0/marketingprofs-podcasts~Generative-AIPowered-Sales-and-Marketing-Conversations-David-Greenberg-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/772560800/0/marketingprofs-podcasts.mp3 The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/763986857/0/marketingprofs-podcasts~The-Shift-From-Digital-Transformation-to-Digital-Evolution-Jill-Roberson-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/763986857/0/marketingprofs-podcasts~The-Shift-From-Digital-Transformation-to-Digital-Evolution-Jill-Roberson-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones

     
]]> Thu, 03 Aug 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49771/digital-transformation-to-digital-evolution-jill-roberson-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones George B. Thomas 28:26 clean https://feeds.feedblitz.com/~/763986857/0/marketingprofs-podcasts~The-Shift-From-Digital-Transformation-to-Digital-Evolution-Jill-Roberson-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/763986854/0/marketingprofs-podcasts.mp3 How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/760278935/0/marketingprofs-podcasts~How-to-Become-the-Goto-Expert-in-Your-Niche-Adrian-Moreno-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/760278935/0/marketingprofs-podcasts~How-to-Become-the-Goto-Expert-in-Your-Niche-Adrian-Moreno-on-Marketing-Smarts-Podcast#comments
     
]]> Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic

     
]]> Thu, 27 Jul 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49723/how-to-become-the-go-to-expert-in-your-niche-adrian-moreno-on-marketing-smarts-podcast George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic George B. Thomas 43:05 clean https://feeds.feedblitz.com/~/760278935/0/marketingprofs-podcasts~How-to-Become-the-Goto-Expert-in-Your-Niche-Adrian-Moreno-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/760278932/0/marketingprofs-podcasts.mp3 How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/756878828/0/marketingprofs-podcasts~How-Marketers-Can-Navigate-a-World-Minus-Cookies-Jodi-Daniels-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/756878828/0/marketingprofs-podcasts~How-Marketers-Can-Navigate-a-World-Minus-Cookies-Jodi-Daniels-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

     
]]> Thu, 20 Jul 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49683/how-marketers-can-navigate-world-minus-cookies-jodi-daniels-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Metrics & ROI Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world. Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world. George B. Thomas 38:21 clean https://feeds.feedblitz.com/~/756878828/0/marketingprofs-podcasts~How-Marketers-Can-Navigate-a-World-Minus-Cookies-Jodi-Daniels-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/756878825/0/marketingprofs-podcasts.mp3 B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/756878834/0/marketingprofs-podcasts~BB-Branding-Stories-Social-Efforts-and-Disruptive-Innovation-David-Aaker-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/756878834/0/marketingprofs-podcasts~BB-Branding-Stories-Social-Efforts-and-Disruptive-Innovation-David-Aaker-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch

     
]]> Thu, 13 Jul 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49643/b2b-branding-stories-social-efforts-innovation-david-aaker-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch George B. Thomas 28:29 clean https://feeds.feedblitz.com/~/756878834/0/marketingprofs-podcasts~BB-Branding-Stories-Social-Efforts-and-Disruptive-Innovation-David-Aaker-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/756878831/0/marketingprofs-podcasts.mp3 A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/751311311/0/marketingprofs-podcasts~A-Playbook-for-MarketingLed-Growth-Amrita-Mathur-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/751311311/0/marketingprofs-podcasts~A-Playbook-for-MarketingLed-Growth-Amrita-Mathur-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you

     
]]> Thu, 06 Jul 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49605/marketing-led-growth-amrita-mathur-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you George B. Thomas 36:40 clean https://feeds.feedblitz.com/~/751311311/0/marketingprofs-podcasts~A-Playbook-for-MarketingLed-Growth-Amrita-Mathur-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/751311305/0/marketingprofs-podcasts.mp3 A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/749566109/0/marketingprofs-podcasts~A-BB-Marketers-Guide-to-Marketing-Attribution-Bonnie-Crater-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/749566109/0/marketingprofs-podcasts~A-BB-Marketers-Guide-to-Marketing-Attribution-Bonnie-Crater-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight

     
]]> Thu, 29 Jun 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49535/b2b-marketers-guide-to-marketing-attribution-bonnie-crater-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Metrics & ROI Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight George B. Thomas 25:49 clean https://feeds.feedblitz.com/~/749566109/0/marketingprofs-podcasts~A-BB-Marketers-Guide-to-Marketing-Attribution-Bonnie-Crater-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/749566106/0/marketingprofs-podcasts.mp3 Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/747937739/0/marketingprofs-podcasts~Building-a-Partner-Community-for-BB-Marketing-and-Sales-Success-Frank-Belzer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/747937739/0/marketingprofs-podcasts~Building-a-Partner-Community-for-BB-Marketing-and-Sales-Success-Frank-Belzer-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers,

     
]]> Thu, 22 Jun 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49489/building-a-partner-community-b2b-marketing-sales-frank-belzer-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, George B. Thomas 35:24 clean https://feeds.feedblitz.com/~/747937739/0/marketingprofs-podcasts~Building-a-Partner-Community-for-BB-Marketing-and-Sales-Success-Frank-Belzer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/747937724/0/marketingprofs-podcasts.mp3 Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/746445605/0/marketingprofs-podcasts~Leveraging-YouTube-Shorts-for-BB-Marketing-Success-Austin-Armstrong-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/746445605/0/marketingprofs-podcasts~Leveraging-YouTube-Shorts-for-BB-Marketing-Success-Austin-Armstrong-on-Marketing-Smarts-Podcast#comments
     
]]> George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin

     
]]> Thu, 15 Jun 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49444/youtube-shorts-b2b-marketing-success-austin-armstrong-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin George B. Thomas 35:51 clean https://feeds.feedblitz.com/~/746445605/0/marketingprofs-podcasts~Leveraging-YouTube-Shorts-for-BB-Marketing-Success-Austin-Armstrong-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/746445602/0/marketingprofs-podcasts.mp3 B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/744926570/0/marketingprofs-podcasts~BB-Marketers-and-Creating-Content-That-Sells-Martin-and-Lyndsay-Huntbach-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/744926570/0/marketingprofs-podcasts~BB-Marketers-and-Creating-Content-That-Sells-Martin-and-Lyndsay-Huntbach-on-Marketing-Smarts-Podcast#comments
     
]]> Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

     
]]> Thu, 08 Jun 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49409/b2b-marketers-creating-content-that-sells-martin-lyndsay-huntbach-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more. Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more. George B. Thomas 41:00 clean https://feeds.feedblitz.com/~/744926570/0/marketingprofs-podcasts~BB-Marketers-and-Creating-Content-That-Sells-Martin-and-Lyndsay-Huntbach-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/744926567/0/marketingprofs-podcasts.mp3 ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/743833169/0/marketingprofs-podcasts~ChatGPT-Marketing-Dream-or-Marketing-Disaster-Chris-Carr-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/743833169/0/marketingprofs-podcasts~ChatGPT-Marketing-Dream-or-Marketing-Disaster-Chris-Carr-on-Marketing-Smarts-Podcast#comments
     
]]> It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity that ChatGPT has caused in the marketing sphere.

     
]]> Thu, 01 Jun 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49359/chatgpt-marketing-dream-or-disaster-chris-carr-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity that ChatGPT has caused in the marketing sphere. It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity that ChatGPT has caused in the marketing sphere. George B. Thomas 28:42 clean https://feeds.feedblitz.com/~/743833169/0/marketingprofs-podcasts~ChatGPT-Marketing-Dream-or-Marketing-Disaster-Chris-Carr-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/743833166/0/marketingprofs-podcasts.mp3 World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/742681085/0/marketingprofs-podcasts~WorldClass-Case-Studies-They-Ask-You-Answer-and-Building-Trust-on-the-Internet-Marcus-Sheridan-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/742681085/0/marketingprofs-podcasts~WorldClass-Case-Studies-They-Ask-You-Answer-and-Building-Trust-on-the-Internet-Marcus-Sheridan-on-Marketing-Smarts-Podcast#comments
     
]]> Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o

     
]]> Thu, 25 May 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49320/case-studies-they-ask-you-answer-building-trust-marcus-sheridan-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o George B. Thomas 36:28 clean https://feeds.feedblitz.com/~/742681085/0/marketingprofs-podcasts~WorldClass-Case-Studies-They-Ask-You-Answer-and-Building-Trust-on-the-Internet-Marcus-Sheridan-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/742681082/0/marketingprofs-podcasts.mp3 How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/741524489/0/marketingprofs-podcasts~How-to-Build-a-Successful-GotoMarket-Campaign-Plan-Pam-Didner-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/741524489/0/marketingprofs-podcasts~How-to-Build-a-Successful-GotoMarket-Campaign-Plan-Pam-Didner-on-Marketing-Smarts-Podcast#comments
     
]]> Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.

     
]]> Thu, 18 May 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49281/how-to-build-a-go-to-market-campaign-pam-didner-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes. Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes. George B. Thomas 32:31 clean https://feeds.feedblitz.com/~/741524489/0/marketingprofs-podcasts~How-to-Build-a-Successful-GotoMarket-Campaign-Plan-Pam-Didner-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/741524486/0/marketingprofs-podcasts.mp3 The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/740073533/0/marketingprofs-podcasts~The-Importance-of-Being-Human-in-Your-BB-Content-Liz-Murphy-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/740073533/0/marketingprofs-podcasts~The-Importance-of-Being-Human-in-Your-BB-Content-Liz-Murphy-on-Marketing-Smarts-Podcast#comments
     
]]> On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,

     
]]> Thu, 11 May 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49214/being-human-in-your-b2b-content-liz-murphy-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning, On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning, George B. Thomas 35:49 clean https://feeds.feedblitz.com/~/740073533/0/marketingprofs-podcasts~The-Importance-of-Being-Human-in-Your-BB-Content-Liz-Murphy-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/740073530/0/marketingprofs-podcasts.mp3 The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/738693800/0/marketingprofs-podcasts~The-Three-Pillars-of-Winning-CommunicationValue-Passion-and-Connection-Steve-Multer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/738693800/0/marketingprofs-podcasts~The-Three-Pillars-of-Winning-CommunicationValue-Passion-and-Connection-Steve-Multer-on-Marketing-Smarts-Podcast#comments
     
]]> Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.

     
]]> Thu, 04 May 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49189/winning-communication-value-passion-connection-steve-multer-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more. Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more. George B. Thomas 46:35 clean https://feeds.feedblitz.com/~/738693800/0/marketingprofs-podcasts~The-Three-Pillars-of-Winning-CommunicationValue-Passion-and-Connection-Steve-Multer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/738693794/0/marketingprofs-podcasts.mp3 Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/737529158/0/marketingprofs-podcasts~Power-Up-Your-BB-Marketing-Efforts-With-Influencer-Marketing-and-Private-Communities-Justin-Levy-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/737529158/0/marketingprofs-podcasts~Power-Up-Your-BB-Marketing-Efforts-With-Influencer-Marketing-and-Private-Communities-Justin-Levy-on-Marketing-Smarts-Podcast#comments
     
]]> Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.

     
]]> Thu, 27 Apr 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49155/b2b-influencer-marketing-and-private-communities-justin-levy-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain. Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain. George B. Thomas 40:18 clean https://feeds.feedblitz.com/~/737529158/0/marketingprofs-podcasts~Power-Up-Your-BB-Marketing-Efforts-With-Influencer-Marketing-and-Private-Communities-Justin-Levy-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/737529155/0/marketingprofs-podcasts.mp3 How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/736425314/0/marketingprofs-podcasts~How-BB-Marketers-Can-Know-If-Theyve-Chosen-The-Right-Career-Christoph-Trappe-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/736425314/0/marketingprofs-podcasts~How-BB-Marketers-Can-Know-If-Theyve-Chosen-The-Right-Career-Christoph-Trappe-on-Marketing-Smarts-Podcast#comments
     
]]> Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

     
]]> Thu, 20 Apr 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49118/b2b-marketers-chosen-the-right-career-christoph-trappe-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Career Management Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization. Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization. George B. Thomas 30:19 clean https://feeds.feedblitz.com/~/736425314/0/marketingprofs-podcasts~How-BB-Marketers-Can-Know-If-Theyve-Chosen-The-Right-Career-Christoph-Trappe-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/736425311/0/marketingprofs-podcasts.mp3 Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/735439058/0/marketingprofs-podcasts~Why-BB-Marketers-Need-to-Prove-It-With-a-TrustBuilding-Content-Strategy-Melanie-Deziel-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/735439058/0/marketingprofs-podcasts~Why-BB-Marketers-Need-to-Prove-It-With-a-TrustBuilding-Content-Strategy-Melanie-Deziel-on-Marketing-Smarts-Podcast#comments
     
]]> Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.

     
]]> Thu, 13 Apr 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49077/prove-it-a-trust-building-content-strategy-melanie-deziel-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start. Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start. George B. Thomas 28:11 clean https://feeds.feedblitz.com/~/735439058/0/marketingprofs-podcasts~Why-BB-Marketers-Need-to-Prove-It-With-a-TrustBuilding-Content-Strategy-Melanie-Deziel-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/735439055/0/marketingprofs-podcasts.mp3 How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/733917827/0/marketingprofs-podcasts~How-Digital-Creators-Should-Navigate-the-Metaverse-Patrik-Wilkens-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/733917827/0/marketingprofs-podcasts~How-Digital-Creators-Should-Navigate-the-Metaverse-Patrik-Wilkens-on-Marketing-Smarts-Podcast#comments
     
]]> In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.

     
]]> Thu, 06 Apr 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49037/how-digital-creators-should-navigate-metaverse-patrik-wilkens-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage. In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage. George B. Thomas 30:49 clean https://feeds.feedblitz.com/~/733917827/0/marketingprofs-podcasts~How-Digital-Creators-Should-Navigate-the-Metaverse-Patrik-Wilkens-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/733917824/0/marketingprofs-podcasts.mp3 The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/733236662/0/marketingprofs-podcasts~The-Power-and-Importance-of-a-BB-Referral-Generation-Program-John-Jantsch-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/733236662/0/marketingprofs-podcasts~The-Power-and-Importance-of-a-BB-Referral-Generation-Program-John-Jantsch-on-Marketing-Smarts-Podcast#comments
     
]]> How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

     
]]> Thu, 30 Mar 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/49005/b2b-referral-generation-program-john-jantsch-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation. How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation. George B. Thomas 30:14 clean https://feeds.feedblitz.com/~/733236662/0/marketingprofs-podcasts~The-Power-and-Importance-of-a-BB-Referral-Generation-Program-John-Jantsch-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/733236659/0/marketingprofs-podcasts.mp3 The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/732469190/0/marketingprofs-podcasts~The-Mechanics-of-Running-a-ContentFirst-BB-Marketing-Department-Joe-Pulizzi-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/732469190/0/marketingprofs-podcasts~The-Mechanics-of-Running-a-ContentFirst-BB-Marketing-Department-Joe-Pulizzi-on-Marketing-Smarts-Podcast#comments
     
]]> Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.

     
]]> Thu, 23 Mar 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48973/running-a-content-first-b2b-marketing-department-joe-pulizzi-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers. Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers. George B. Thomas 39:27 clean https://feeds.feedblitz.com/~/732469190/0/marketingprofs-podcasts~The-Mechanics-of-Running-a-ContentFirst-BB-Marketing-Department-Joe-Pulizzi-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/732469187/0/marketingprofs-podcasts.mp3 How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/731409173/0/marketingprofs-podcasts~How-BB-Marketers-Can-Use-an-Organic-Social-Media-Strategy-for-Success-in-Dorien-Morinvan-Dam-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/731409173/0/marketingprofs-podcasts~How-BB-Marketers-Can-Use-an-Organic-Social-Media-Strategy-for-Success-in-Dorien-Morinvan-Dam-on-Marketing-Smarts-Podcast#comments
     
]]> Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.

     
]]> Thu, 16 Mar 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48927/organic-social-media-strategy-for-success-dorien-morin-van-dam-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Social Media Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation. Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation. George B. Thomas 34:43 clean https://feeds.feedblitz.com/~/731409173/0/marketingprofs-podcasts~How-BB-Marketers-Can-Use-an-Organic-Social-Media-Strategy-for-Success-in-Dorien-Morinvan-Dam-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/731409170/0/marketingprofs-podcasts.mp3 B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/730482776/0/marketingprofs-podcasts~BB-Influencer-MarketingThe-Good-the-Bad-and-the-Ugly-Mike-Allton-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/730482776/0/marketingprofs-podcasts~BB-Influencer-MarketingThe-Good-the-Bad-and-the-Ugly-Mike-Allton-on-Marketing-Smarts-Podcast#comments
     
]]> Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas

     
]]> Thu, 09 Mar 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48878/b2b-influencer-marketing-mike-allton-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas George B. Thomas 32:21 clean https://feeds.feedblitz.com/~/730482776/0/marketingprofs-podcasts~BB-Influencer-MarketingThe-Good-the-Bad-and-the-Ugly-Mike-Allton-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/730482773/0/marketingprofs-podcasts.mp3 Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/729524060/0/marketingprofs-podcasts~Developing-a-Content-and-Social-Media-Strategy-to-Foster-Thought-Leadership-and-Business-Growth-Ashley-Faus-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/729524060/0/marketingprofs-podcasts~Developing-a-Content-and-Social-Media-Strategy-to-Foster-Thought-Leadership-and-Business-Growth-Ashley-Faus-on-Marketing-Smarts-Podcast#comments
     
]]> This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p

     
]]> Thu, 02 Mar 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48842/content-and-social-media-strategy-thought-leadership-business-growth-ashley-faus-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p George B. Thomas 29:56 clean https://feeds.feedblitz.com/~/729524060/0/marketingprofs-podcasts~Developing-a-Content-and-Social-Media-Strategy-to-Foster-Thought-Leadership-and-Business-Growth-Ashley-Faus-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/729524057/0/marketingprofs-podcasts.mp3 The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/728391188/0/marketingprofs-podcasts~The-What-Why-and-How-of-Community-and-BrandBuilding-for-BB-Marketing-Mark-Schaefer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/728391188/0/marketingprofs-podcasts~The-What-Why-and-How-of-Community-and-BrandBuilding-for-BB-Marketing-Mark-Schaefer-on-Marketing-Smarts-Podcast#comments
     
]]> Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.

     
]]> Thu, 23 Feb 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48803/community-and-brand-building-for-b2b-marketing-mark-schaefer-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard. Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard. George B. Thomas 29:47 clean https://feeds.feedblitz.com/~/728391188/0/marketingprofs-podcasts~The-What-Why-and-How-of-Community-and-BrandBuilding-for-BB-Marketing-Mark-Schaefer-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/728391185/0/marketingprofs-podcasts.mp3 A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/727525301/0/marketingprofs-podcasts~A-BB-Marketing-Deep-Dive-on-AI-Foundations-the-Future-and-More-Christopher-Penn-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/727525301/0/marketingprofs-podcasts~A-BB-Marketing-Deep-Dive-on-AI-Foundations-the-Future-and-More-Christopher-Penn-on-Marketing-Smarts-Podcast#comments
     
]]> Chris Penn and host George Thomas discuss what data science and AI mean for B2B marketing, how to implement machine-learning, and how to think like a data scientist.

     
]]> Thu, 16 Feb 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48767/ai-foundations-the-future-and-more-christopher-penn-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Metrics & ROI Chris Penn and host George Thomas discuss what data science and AI mean for B2B marketing, how to implement machine-learning, and how to think like a data scientist. Chris Penn and host George Thomas discuss what data science and AI mean for B2B marketing, how to implement machine-learning, and how to think like a data scientist. George B. Thomas 38:30 clean https://feeds.feedblitz.com/~/727525301/0/marketingprofs-podcasts~A-BB-Marketing-Deep-Dive-on-AI-Foundations-the-Future-and-More-Christopher-Penn-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/727525298/0/marketingprofs-podcasts.mp3 Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/726863429/0/marketingprofs-podcasts~Why-BB-Marketers-and-Executives-Need-Personal-Branding-in-and-Beyond-Christine-Gritmon-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/726863429/0/marketingprofs-podcasts~Why-BB-Marketers-and-Executives-Need-Personal-Branding-in-and-Beyond-Christine-Gritmon-on-Marketing-Smarts-Podcast#comments
     
]]> What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding e

     
]]> Thu, 09 Feb 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48725/b2b-marketers-and-executives-need-personal-branding-christine-gritmon-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Brand Management What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding e What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding e George B. Thomas 42:05 clean https://feeds.feedblitz.com/~/726863429/0/marketingprofs-podcasts~Why-BB-Marketers-and-Executives-Need-Personal-Branding-in-and-Beyond-Christine-Gritmon-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/726863426/0/marketingprofs-podcasts.mp3 Maximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/726194132/0/marketingprofs-podcasts~Maximizing-Your-BB-Marketing-BudgetRecession-Strategies-and-Tips-Lindsay-Boyajian-Hagan-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/726194132/0/marketingprofs-podcasts~Maximizing-Your-BB-Marketing-BudgetRecession-Strategies-and-Tips-Lindsay-Boyajian-Hagan-on-Marketing-Smarts-Podcast#comments
     
]]> B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.

     
]]> Thu, 02 Feb 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48687/maximizing-your-b2b-marketing-budget-recession-strategies-and-tips-lindsay-boyajian-hagan-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Marketing Strategy B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams. B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams. George B. Thomas 36:04 clean https://feeds.feedblitz.com/~/726194132/0/marketingprofs-podcasts~Maximizing-Your-BB-Marketing-BudgetRecession-Strategies-and-Tips-Lindsay-Boyajian-Hagan-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/726194129/0/marketingprofs-podcasts.mp3 How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast] https://feeds.feedblitz.com/~/725564642/0/marketingprofs-podcasts~How-Being-Strategic-About-Content-Development-Can-Boost-Results-and-Save-Time-and-Money-Ahava-Leibtag-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/~/725564642/0/marketingprofs-podcasts~How-Being-Strategic-About-Content-Development-Can-Boost-Results-and-Save-Time-and-Money-Ahava-Leibtag-on-Marketing-Smarts-Podcast#comments
     
]]> Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t

     
]]> Thu, 26 Jan 2023 10:00 EST https://www.marketingprofs.com/podcasts/2023/48645/being-strategic-about-content-development-ahava-leibtag-marketing-smarts George B. Thomas MarketingProfs, Marketing Smarts, Content Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t George B. Thomas 36:30 clean https://feeds.feedblitz.com/~/725564642/0/marketingprofs-podcasts~How-Being-Strategic-About-Content-Development-Can-Boost-Results-and-Save-Time-and-Money-Ahava-Leibtag-on-Marketing-Smarts-Podcast https://feeds.feedblitz.com/-/725564639/0/marketingprofs-podcasts.mp3