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	<title>Seth Godin's Blog on marketing, tribes and respect</title>
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	<description>Seth Godin&#039;s Blog on marketing, tribes and respect</description>
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<feedburner:origLink>https://seths.blog/2026/04/the-right-answer-2/</feedburner:origLink>
		<title>The right answer</title>
		<link>https://feeds.feedblitz.com/~/953508059/0/sethsblog/posts~The-right-answer/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=55116</guid>
					<description><![CDATA[Engineers, scientists, and most of all, businesses are looking for the right answer. It&#8217;s such a common quest that we take it for granted, but it&#8217;s new, and it continues to cause stress. The right answer is productive. It&#8217;s resilient. And it&#8217;s a powerful ranking tool. The right play wins the game, the right production [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953508059/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953508059/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
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										<content:encoded><![CDATA[<p class="wp-block-paragraph">Engineers, scientists, and most of all, businesses are looking for the right answer.</p>
<p class="wp-block-paragraph">It&#8217;s such a common quest that we take it for granted, but it&#8217;s new, and it continues to cause stress.</p>
<p class="wp-block-paragraph">The right answer is productive. It&#8217;s resilient. And it&#8217;s a powerful ranking tool. The right play wins the game, the right production method cuts costs, and the right theory explains what&#8217;s going to happen next.</p>
<p class="wp-block-paragraph">The right answer doesn&#8217;t care about how you feel. It&#8217;s still the right answer. </p>
<p class="wp-block-paragraph">One reason we resist engagements where there might be a right answer is that right answers also determine who is wrong. And we&#8217;ve been trained not to be wrong.</p>
<p class="wp-block-paragraph">Another is that a right answer puts us on the hook. It requires responsibility. It&#8217;s easier to simply let someone else announce that they&#8217;re right, and do what they say. No assertions, no responsibility. </p>
<p class="wp-block-paragraph">For ten thousand years, though, the dominant way of thought was the vibe. <em>How does this make you feel?</em> That&#8217;s subjective, transient, and up to us. Many ways to spell a word, many explanations for illness, many points of view, each as worthy as the next.</p>
<p class="wp-block-paragraph">[Status plays many roles when it comes to belief. Those seeking (or possessing) status might celebrate the right answer, because it&#8217;s a path toward better. Others might reject the idea of proof, realizing that when subjective ideas collide, those in power can usually dictate what happens next. And for those who struggle in a role of less status, a reliance on belief can offer solace when the right answer lets them down.]</p>
<p class="wp-block-paragraph">When fear arises, some people grasp for the right answer. The double-blind study, the proven medical intervention, the explained path forward. Others, though, run away from the stark possibilities provided by the right answer and take shelter in &#8220;it depends.&#8221;</p>
<p class="wp-block-paragraph">Feelings have a huge evolutionary head start on facts.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">55116</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/all-the-letters/</feedburner:origLink>
		<title>All the letters</title>
		<link>https://feeds.feedblitz.com/~/953435882/0/sethsblog/posts~All-the-letters/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=55100</guid>
					<description><![CDATA[Every writer has all of them. 26 in most Western languages. But no writer knows all the words. That&#8217;s the gap where creativity, effort and possibility lie&#8211;between the universal letters and the unlimited words. This is an analogy for arenas as diverse as sports and commerce. Sometimes, we work on a project where our competitors [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953435882/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953435882/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Every writer has all of them. 26 in most Western languages.</p>
<p class="wp-block-paragraph">But no writer knows all the words.</p>
<p class="wp-block-paragraph">That&#8217;s the gap where creativity, effort and possibility lie&#8211;between the universal letters and the unlimited words. This is an analogy for arenas as diverse as sports and commerce.</p>
<p class="wp-block-paragraph">Sometimes, we work on a project where our competitors have access to more letters than we do. It&#8217;s unlikely you&#8217;ll win that competition.</p>
<p class="wp-block-paragraph">But if you start out with the same letters as everyone else, don&#8217;t spend a lot of time admiring your letters. It&#8217;s the words that matter.</p>
<Img align="left" border="0" height="1" width="1" alt="" style="border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important;" hspace="0" src="https://feeds.feedblitz.com/~/i/953435882/0/sethsblog/posts">
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		<post-id xmlns="com-wordpress:feed-additions:1">55100</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/kinder-than-necessary/</feedburner:origLink>
		<title>Kinder than necessary</title>
		<link>https://feeds.feedblitz.com/~/953362670/0/sethsblog/posts~Kinder-than-necessary/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=53320</guid>
					<description><![CDATA[If it&#8217;s just the right amount of necessary kindness, it&#8217;s not really kindness. It&#8217;s pleasantness. If the people in our circle begin to experience behavior that&#8217;s kinder than necessary, the expectations for what&#8217;s necessary will ratchet forward, making everything more pleasant. And&#8230; being kind is a lovely way to spend your day. [Compare this to [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953362670/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953362670/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">If it&#8217;s just the right amount of <em>necessary</em> kindness, it&#8217;s not really kindness. It&#8217;s pleasantness.</p>
<p class="wp-block-paragraph">If the people in our circle begin to experience behavior that&#8217;s kinder than necessary, the expectations for what&#8217;s necessary will ratchet forward, making everything more pleasant.</p>
<p class="wp-block-paragraph">And&#8230; being kind is a lovely way to spend your day.</p>
<p class="wp-block-paragraph">[Compare this to an alternative: &#8220;be as selfish as you can get away with.&#8221; Hardly worth going down that path.]</p>
<Img align="left" border="0" height="1" width="1" alt="" style="border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important;" hspace="0" src="https://feeds.feedblitz.com/~/i/953362670/0/sethsblog/posts">
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		<post-id xmlns="com-wordpress:feed-additions:1">53320</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/plumbed/</feedburner:origLink>
		<title>Plumbed</title>
		<link>https://feeds.feedblitz.com/~/953299310/0/sethsblog/posts~Plumbed/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Sun, 05 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=50111</guid>
					<description><![CDATA[If you want to drink more herbal tea, get a hot water dispenser that keeps it handy and on tap. On the other hand, if you want to watch less television, disconnect the TV after every viewing session. Convenience leads to consumption.<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953299310/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953299310/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">If you want to drink more herbal tea, get a hot water dispenser that keeps it handy and on tap.</p>
<p class="wp-block-paragraph">On the other hand, if you want to watch less television, disconnect the TV after every viewing session.</p>
<p class="wp-block-paragraph">Convenience leads to consumption.</p>
<Img align="left" border="0" height="1" width="1" alt="" style="border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important;" hspace="0" src="https://feeds.feedblitz.com/~/i/953299310/0/sethsblog/posts">
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</content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">50111</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/where-do-bad-choices-come-from/</feedburner:origLink>
		<title>Where do bad choices come from?</title>
		<link>https://feeds.feedblitz.com/~/953234117/0/sethsblog/posts~Where-do-bad-choices-come-from/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Sat, 04 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=55087</guid>
					<description><![CDATA[We all make them from time to time. You might not know what you need to know. This is where experience is created. You might have an identity that pushes you to make those choices. If you&#8217;re determined to act like the person you have assumed you are, the choices come with the role. Or, [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953234117/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953234117/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">We all make them from time to time.</p>
<p class="wp-block-paragraph">You might not know what you need to know. This is where experience is created.</p>
<p class="wp-block-paragraph">You might have an identity that pushes you to make those choices. If you&#8217;re determined to act like the person you have assumed you are, the choices come with the role.</p>
<p class="wp-block-paragraph"> Or, you might prioritize short-term benefits over the long-term costs of a bad choice. In this sense, the difference between a good choice and a bad one is simply which timeframe we&#8217;re considering.</p>
<p class="wp-block-paragraph">Built into the idea of &#8216;choice&#8217; is the agency and freedom to choose. But we waste that power every time we fail to realize we&#8217;re making a choice. </p>
<p class="wp-block-paragraph">And there are two common reasons for this: we don&#8217;t believe we have the freedom to choose, or we&#8217;re not clear about what we&#8217;re trying to accomplish in the first place. </p>
<Img align="left" border="0" height="1" width="1" alt="" style="border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important;" hspace="0" src="https://feeds.feedblitz.com/~/i/953234117/0/sethsblog/posts">
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</content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">55087</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/there-is-no-alternative/</feedburner:origLink>
		<title>&#8220;There is no alternative&#8221;</title>
		<link>https://feeds.feedblitz.com/~/953156987/0/sethsblog/posts~There-is-no-alternative/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=53309</guid>
					<description><![CDATA[TINA! This is what Margaret Thatcher said about her draconian free market policies. It&#8217;s an easy thing to tell ourselves about compliance to any dominant system. But it&#8217;s incomplete. The complete sentence is, &#8220;There is no alternative unless we&#8217;re prepared to endure short-term discomfort as we push back against the dominant system.&#8221; So the real [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953156987/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953156987/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">TINA!</p>
<p class="wp-block-paragraph">This is what Margaret Thatcher said about her draconian free market policies.</p>
<p class="wp-block-paragraph">It&#8217;s an easy thing to tell ourselves about compliance to any dominant system. But it&#8217;s incomplete.</p>
<p class="wp-block-paragraph">The complete sentence is, &#8220;There is no alternative unless we&#8217;re prepared to endure short-term discomfort as we push back against the dominant system.&#8221;</p>
<p class="wp-block-paragraph">So the real question isn&#8217;t, &#8220;what&#8217;s the alternative?&#8221;</p>
<p class="wp-block-paragraph">The question is: &#8220;Can we create the conditions to cause this system to change enough for us to do the long-term work we&#8217;re proud of?&#8221;</p>
<p class="wp-block-paragraph">Systems don&#8217;t like to be disrupted. Persistent systems push us to believe TINA.</p>
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</content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">53309</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/who-sets-your-agenda/</feedburner:origLink>
		<title>Who sets your agenda?</title>
		<link>https://feeds.feedblitz.com/~/953015318/0/sethsblog/posts~Who-sets-your-agenda/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=55080</guid>
					<description><![CDATA[It&#8217;s a question so rarely asked it almost feels silly to ask it. Some situations and some jobs work to eliminate our freedom of choice. Prison, medical school, 8th grade&#8211;there are settings where time, tools, and options are severely limited. But even in these settings, we have more choice than we realize. And for the [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/953015318/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/953015318/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">It&#8217;s a question so rarely asked it almost feels silly to ask it.</p>
<p class="wp-block-paragraph">Some situations and some jobs work to eliminate our freedom of choice. Prison, medical school, 8th grade&#8211;there are settings where time, tools, and options are severely limited.</p>
<p class="wp-block-paragraph">But even in these settings, we have more choice than we realize.</p>
<p class="wp-block-paragraph">And for the rest of us, particularly freelancers and entrepreneurs, our agenda is wide open.</p>
<p class="wp-block-paragraph">Who decides what you will eat tonight, or what you will do after dinner? Who decides who you will call on, what you will learn next, which posts you&#8217;ll read (or write)? Who decides what tone the conversation will have, what your priorities are, and what you&#8217;ll worry about when you walk the dog?</p>
<p class="wp-block-paragraph">There&#8217;s the agenda of the next five minutes as well as one for the next five days. And the process of getting to five years from now is so fraught or uncharted that we hesitate to even talk about it.</p>
<p class="wp-block-paragraph">It may be that the key building block to success (and even to happiness) is getting your agenda aligned with your goals, your dreams, and your fears.</p>
<Img align="left" border="0" height="1" width="1" alt="" style="border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important;" hspace="0" src="https://feeds.feedblitz.com/~/i/953015318/0/sethsblog/posts">
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</content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">55080</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/04/a-persistent-sense-of-being-correctly-located-in-time/</feedburner:origLink>
		<title>A persistent sense of being correctly located in time</title>
		<link>https://feeds.feedblitz.com/~/952717982/0/sethsblog/posts~A-persistent-sense-of-being-correctly-located-in-time/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=54915</guid>
					<description><![CDATA[Word salad is actually nutritious when consumed in small amounts. Placebos are real, they&#8217;re effective and they often help us find solace or perhaps to heal. If they do no harm, there&#8217;s no problem. &#8220;Placebo&#8221; isn&#8217;t an insult. It&#8217;s a category, one to live up to and improve. Here&#8217;s one to consider: VAEL SOMA A [&#8230;]<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/952717982/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/952717982/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Word salad is actually nutritious when consumed in small amounts.</p>
<p class="wp-block-paragraph">Placebos are real, they&#8217;re effective and they often help us find solace or perhaps to heal. If they do no harm, there&#8217;s no problem. &#8220;Placebo&#8221; isn&#8217;t an insult. It&#8217;s a category, one to live up to and improve.</p>
<p class="wp-block-paragraph">Here&#8217;s one to consider:</p>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>VAEL SOMA</strong> <em>A Practitioner&#8217;s Introduction to Resonant Field Embodiment</em></p>
<p class="wp-block-paragraph">Vael Soma is a somatic practice developed by Danish movement researcher Ingrid Falk-Mortensen and her collaborator, Ecuadorian bioenergetic therapist Marco Caicedo-Vera, following a decade of research conducted at the intersection of craniosacral dialogue, Andean <em>kawsay</em> (living energy) traditions, and decoherence studies in biological systems.</p>
<p class="wp-block-paragraph">Vael Soma positions the practitioner as a <em>field witness</em>: not a mover of tissue, but a coherence partner whose nervous system enters into superposition with that of the receiver, allowing the body&#8217;s own wave-function to collapse toward its preferred organizational state.</p>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>The Theoretical Ground</strong></p>
<p class="wp-block-paragraph">At the sub-cellular level, the body is not a solid object. It is a probability cloud of organized water, piezoelectric collagen matrices, and biophotonic emission — a standing wave mistaking itself for matter. Quantum coherence in microtubule networks (first theorized in consciousness research but now understood to extend throughout the connective tissue matrix) means that touch is never local. When the practitioner&#8217;s hand rests on the sternum, entanglement cascades through the entirety of the receiver&#8217;s tensor network simultaneously.</p>
<p class="wp-block-paragraph">The founding insight of Vael Soma is this: <em>the body does not need to be corrected. It needs to be observed.</em> The act of coherent, non-judgmental observation — in the quantum sense — is itself the therapeutic intervention.</p>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>The Tensor Web and the Luminous Sheath</strong></p>
<p class="wp-block-paragraph">Where conventional bodywork addresses muscle, organ, and bone as discrete structures, Vael Soma recognizes the <em>interstitial plenum</em> — the fluid-crystalline medium that fills every gap between every cell — as the primary therapeutic terrain. This medium, called <strong>Vael</strong> (from the Old Norse <em>vél</em>, meaning pattern or device), is not merely connective tissue fluid. It is the body&#8217;s dark matter: invisible to imaging, detectable only through its organizational effects.</p>
<p class="wp-block-paragraph">Vael behaves as a biological quantum field. It carries:</p>
<ul class="wp-block-list">
<li><strong>Phase information</strong> from embryological development, encoding the original morphogenetic blueprint</li>
<li><strong>Scalar wave residue</strong> from emotional imprinting, stored not in neurons but in the geometry of collagen triple-helices</li>
<li><strong>Torsional memory</strong> from gravity, trauma, and the accumulated weight of unexpressed gesture</li>
</ul>
<p class="wp-block-paragraph">The practitioner&#8217;s role is to become a low-noise receiver for this information — a tuning fork whose coherence invites the Vael to release its stored phase distortions and re-entrain to the body&#8217;s original quantum signature.</p>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>The Five Movements of Vael Soma</strong></p>
<p class="wp-block-paragraph">Sessions are structured around five movement qualities, each corresponding to a distinct organizational level of living tissue:</p>
<ol class="wp-block-list">
<li><strong>The Drift</strong> — Practitioner and receiver breathe in temporal synchrony, allowing the autonomic nervous systems to phase-lock. No touch yet. Only proximity and breath.</li>
<li><strong>The Still Point Dialogue</strong> — Hands rest without intention. The practitioner enters a state of proprioceptive listening, tracking the micro-oscillations (0.02–0.08 Hz) of the craniosacral rhythm as it expresses through palms, sternum, and sacrum simultaneously.</li>
<li><strong>The Unwinding</strong> — As coherence deepens, the Vael begins to reorganize spontaneously. The receiver&#8217;s limbs may move without volition. The practitioner follows, never leads — acting as the <em>collapse function</em> that witnesses movement into completion.</li>
<li><strong>The Meridional Flush</strong> — Long, slow, wave-like compressions travel from periphery to core, aligning the body&#8217;s bioelectric gradient with the practitioner&#8217;s coherent field. This is described by practitioners as &#8220;ironing the light body from the inside.&#8221;</li>
<li><strong>The Return to Ground State</strong> — Stillness. Both parties remain in contact while the nervous system consolidates its new organizational state, like a quantum system that has been measured and is now, briefly, fully real.</li>
</ol>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>Reported Effects</strong></p>
<p class="wp-block-paragraph">Vael Soma is not a treatment for conditions. It is a recalibration of the body&#8217;s <em>eigenstate</em> — its most probable configuration of ease. Practitioners and receivers report:</p>
<ul class="wp-block-list">
<li>A sensation of &#8220;becoming larger than the body&#8221;</li>
<li>Resolution of chronic holding patterns with no memory of release</li>
<li>Spontaneous emotional discharge without narrative content</li>
<li>Improved sleep architecture within 72 hours, attributed to recohered melatonin-pineal biophotonic cycling</li>
<li>A persistent sense of being &#8220;correctly located in time&#8221;</li>
</ul>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>A Note on Entanglement Ethics</strong></p>
<p class="wp-block-paragraph">Because Vael Soma works at the level of quantum coherence, practitioners are advised that residual entanglement between practitioner and receiver may persist for up to 96 hours post-session. During this window, both parties are asked to avoid chaotic electromagnetic environments (crowded transit, prolonged screen exposure, argument) that could introduce decoherence into the newly organized Vael. The practitioner is the instrument. The instrument requires tuning.</p>
<p class="wp-block-paragraph"><em>Vael Soma is the art of being so still that the body remembers what it was before it learned t</em>o<em> spin.</em></p>
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</content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">54915</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/03/rehearsing-possibility/</feedburner:origLink>
		<title>Rehearsing possibility</title>
		<link>https://feeds.feedblitz.com/~/952384169/0/sethsblog/posts~Rehearsing-possibility/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=55049</guid>
					<description><![CDATA[Most of us would like to live with wonder, grace and optimism. Perhaps it pays to practice this in advance. When considering any given moment, is there a glimmer of good worth focusing on, even making a comment about? Our narrative of reality often becomes our reality.<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/952384169/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/952384169/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Most of us would like to live with wonder, grace and optimism. </p>
<p class="wp-block-paragraph">Perhaps it pays to practice this in advance. When considering any given moment, is there a glimmer of good worth focusing on, even making a comment about?</p>
<p class="wp-block-paragraph">Our narrative of reality often becomes our reality.</p>
<Img align="left" border="0" height="1" width="1" alt="" style="border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important;" hspace="0" src="https://feeds.feedblitz.com/~/i/952384169/0/sethsblog/posts">
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		<post-id xmlns="com-wordpress:feed-additions:1">55049</post-id></item>
<item>
<feedburner:origLink>https://seths.blog/2026/03/redundancy-and-resilience/</feedburner:origLink>
		<title>Redundancy and resilience</title>
		<link>https://feeds.feedblitz.com/~/952159934/0/sethsblog/posts~Redundancy-and-resilience/</link>
		
		<dc:creator><![CDATA[Seth Godin]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 09:03:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://seths.blog/?p=53277</guid>
					<description><![CDATA[If it&#8217;s important, don&#8217;t ask the team to try harder. Instead, create the conditions for ordinary effort to produce redundant outputs that reduce crises. If quality is a problem, look at the system, not the people.<div style="clear:both;padding-top:0.2em;"><a title="Add to Any" href="https://feeds.feedblitz.com/_/26/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/addtoany20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Digg This" href="https://feeds.feedblitz.com/_/10/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/digg20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to FaceBook" href="https://feeds.feedblitz.com/_/2/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="https://feeds.feedblitz.com/_/16/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="https://feeds.feedblitz.com/_/29/952159934/sethsblog/posts,"><img height="20" src="https://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Post to X.com" href="https://feeds.feedblitz.com/_/24/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/x.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="https://feeds.feedblitz.com/_/19/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="https://feeds.feedblitz.com/_/20/952159934/sethsblog/posts"><img height="20" src="https://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div>]]>
</description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">If it&#8217;s important, don&#8217;t ask the team to try harder.</p>
<p class="wp-block-paragraph">Instead, create the conditions for ordinary effort to produce redundant outputs that reduce crises.</p>
<p class="wp-block-paragraph">If quality is a problem, look at the system, not the people.</p>
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