Welcome to the Law Firm Disrupted, a briefing from Law.com reporter Dan Packel that surveys new competitive pressures on law firms and how their managers are coping, plus insights on the tactics and tech employed by would-be disruptors. Have an opinion? Email me here. Want to be alerted to this dispatch in your inbox every Thursday? Sign up here.

When Cleary Gottlieb Steen & Hamilton hired former Epiq vice president and general manager Carla Swansburg last September to lead the firm’s new ClearyX subsidiary, she came in with a disposition against “innovation theater.”