Big Law’s ranks don’t include many social media sensations. Sure, a lawyer struggling to turn off a cat filter during a remote legal proceeding may go viral, but lawyers typically avoid having a highly visible presence on social media networks outside of Twitter and LinkedIn.

Morrison & Foerster data privacy associate Cecillia “Cece” Xie, however, has bucked that trend. Since 2020, Xie has amassed over 386,000 followers on micro video social media platform TikTok.