GeoWealth Introduces New Advisor Service Center Features: Tech Roundup

What You Need to Know

New features in GeoWealth's Advisor Service Center include automated account opening for RIAs who custody with Schwab.
Morgan Stanley selects eight startups for its latest Multicultural Innovation Lab program.
Single sign-on integration between the Qualis Capital platform and Envestnet launches.

GeoWealth launched new features for its turnkey asset management program’s Advisor Service Center that include updates to its Model Center and the rollout of automated account opening for RIAs who custody with Schwab Advisor Services.

The Advisor Service Center, which launched in early 2020 and is inside GeoWealth’s Advisor Portal, provides an intuitive solution for advisors to manage trading functions via a ticketing system supported by GeoWealth’s Advisor Services and Trading Teams.

Advisors can submit and view the real-time status of service requests directly in the platform interface for actions that include the opening of new accounts, new investments, raising cash, trade holds and liquidations, GeoWealth said.

The flexible service also enables advisors to create unified managed accounts consisting of multiple models within a single account, it said.

GeoWealth also upgraded its Model Center to include more engaging tools for advisors to better research and conduct due diligence on model strategies.

In the coming months, GeoWealth plans to introduce a Manager Portal for third-party asset managers to “seamlessly access, update, and manage their product suites” offered on its platform, it said.

To date, advisors have submitted almost 90,000 unique trade requests for model portfolios available on the GeoWealth platform, it said. The TAMP has more than $15 billion in platform assets and over $6 billion in assets under management, and serves more than 900 independent advisors, it said.

Morgan Stanley Kicks Off Sixth Multicultural Innovation Lab Program

Morgan Stanley kicked off the sixth cohort of its Multicultural Innovation Lab, accelerator program for technology and technology-enabled startups in their post‐seed to Series B funding rounds.

Envestnet/Qualis SSO Integration Launches

Single sign-on integration between the Qualis Capital financial services platform and Envestnet, its latest strategic partner, launched.

The integration enables Envestnet platform users to access the Qualis portal for investing in alternatives, “further expanding the suite of solutions available for clients,” the firms said in a joint announcement.

Qualis helps streamline the process of researching and selecting alternative investment managers and allocating assets to private funds. The portal provides users with access to a curated list of vetted institutional-quality alternative asset managers and provides details on each manager.