When the pandemic caused cash-strapped companies to pull TV and radio ads, the personal injury firm swooped in to renegotiate deals, expanding its advertising footprint and bringing in more cases, founder John Morgan said.
November 12, 2020 at 05:54 PM
1 minute read
The original version of this story was published on Daily Business Review
If you thought you were seeing more of Florida’s most recognizable personal injury lawyer on TV this summer and fall, you were right.
In interviews with Law.com in late October and early November, Morgan & Morgan founder John Morgan laid out an aggressive advertising strategy that he says insulated his firm from the economic strife of the pandemic.
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John Morgan of Morgan & Morgan featured in one of the firm’s TV ads. Courtesy image
