Amazon Prime Day Drove Brick-and-Mortar Business Too

Amazon’s Prime Day benefits brick-and-mortar retail as well, a new study shows. This year, Prime Day—October 13 and 14—drove offline visits, according to data from Placer.ai. The activity illustrates how general excitement around a retail event can benefit sales both online and offline.

During the two-day event, Walmart, Target, Whole Foods and Best Buy all saw a significant improvement in visits compared to the six-week average preceding Prime Day. Best Buy had the most impressive increase in visits, up 21.7% year-over-year during the Prime Day event. Target also saw a significant jump in visits, up 7% year-over-year. These retailers aligned with the event by launching special deals to help drive business and compete with Amazon.