"Technology is powering modern leasing—remote, effective leasing is just not possible without it," Stacy Holden from AppFolio said when discussing how apartment owners can fill vacancies faster. Today more than ever before, technology is becoming the key to both quickly and safely drive leasing in apartment properties.

"Rental property owners and managers should make the most of every single opportunity," Holden, an industry principal and director at AppFolio, tells GlobeSt.com. "Attracting qualified leads, ensuring they are followed up with in a timely way, and providing high quality touring options are critical to the success of any leasing strategy. There are a few distinct ways technology can help expedite the remote leasing process."

First, Holden says that landlords need to make it easy for prospective tenants to find available units. "As most property management teams should know, technology can speed up and expand exposure of vacant units by sharing postings with hundreds of third-party listing websites like Apartments.com, Zillow, and Trulia upon a single click of a button," she says. "However, what is not as well-known is how revenue management tools can capture leasing demand. For example, rent pricing is a major consideration in marketing; if it's too high, leads will be minimal, and if it's too low, owners are missing out on profits."