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Technology > Marketing Technology

Fidelity Enhances Integration Xchange: Tech Roundup

By Jeff Berman

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Fidelity announced new features and other enhancements to its Integration Xchange open-architecture digital store, which it said Wednesday now includes integrations with more than 200 third-party fintech providers.

Fidelity added several new features to Integration Xchange: Smart API filtering; enhanced tools for managing integrations, including more tools to help firms with operational oversight and control of their technology ecosystem and more APIs to its “Try It Out” feature that enables firms to test an integration prototype before moving forward with the full build; and new support resources for self-service.

AdvisorEngine, Black Diamond, BlackRock, Orion, Redtail and Riskalyze are among the fintech firms with new or recently enhanced integrations with Integration Xchange. Advisors, for instance, can now seamlessly add Fidelity clients in Riskalyze and sync account data, including positions and balances on demand/intra-day, Fidelity said.

Oppenheimer Partners With InvestCloud

Oppenheimer & Co. entered a strategic alliance with fintech firm InvestCloud that the firms said Wednesday will accelerate Oppenheimer’s buildout of its digital experience platform for the firm’s financial advisors and other professionals, as well as clients.

Central to the partnership is the development of a new digital advisor-client web-based portal for Oppenheimer’s Private Client Division, the companies said. The digital portal is expected to launch in the first half of 2021 and will be designed, built and powered by InvestCloud, and will integrate with Oppenheimer’s existing technology infrastructure, they said.

The partnership is expected to significantly enhance Oppenheimer’s ability to deliver the following technology-enabled solutions to its financial advisors and other professionals: Recruit and prospect transitioning; client onboarding and retention; and business growth and process efficiency, the firms said.

Envestnet | Tamarac Integrates With Flourish

The Envestnet | Tamarac wealth management platform has implemented an integration with Flourish Cash, a cash management solution.

Account data from Flourish Cash can now be accessed and imported by RIAs within Tamarac, further expanding the advice they can deliver, Envestnet said Tuesday.

With the new integration, advisors can now help clients set up Flourish Cash accounts to meet budgeting goals within the Tamarac platform, and clients can monitor these accounts in real time through Tamarac’s client portal.

IFP Launches Connected Trading With Riskalyze

Riskalyze expanded its existing enterprise agreement with Independent Financial Partners, a broker-dealer and RIA managing $6 billion in assets, the companies said Tuesday.

Through the deal, IFP will switch from a file-based system to a multi-custodial FIX connection, implementing their access to Riskalyze’s Connected Trading platform and creating a more seamless experience for their 250 advisors, the companies said.

Riskalyze’s Connected Trading will provide IFP advisors — working with custodians including BNY Mellon | Pershing, Charles Schwab, Fidelity Investments and TD Ameritrade — with an “end-to-end trade automation platform, eliminating the need for spreadsheets, file uploads and manual account allocations at each custodian,” IFP and Riskalyze said.

IFP advisors will also gain access to Riskalyze’s updated software, including the new tax optimization features that the company announced last month.

RIA WEG Accelerates Growth Strategy

RIA Wealth Enhancement Group accelerated its growth strategy and kicked off the next phase of its creation of a fully digitized experience platform to support the firm’s financial advisors and their clients, the company said Wednesday.

WEG partnered with executive search firm Caldwell to source talent to support its digital strategy, it also said, pointing to three new appointments: Terri Kallsen as chief operating officer after serving most recently as executive vice president, Investor Services at Charles Schwab; Utkarsh Patel as chief digital & marketing officer; and A. Charles Thomas to WEG’s Board of Directors.

Tegra118 Teams With Wealth Access

Wealth and asset management technology solutions provider Tegra118 partnered with Wealth Access to enhance digital experiences for advisors and investors, the companies said Tuesday.

Through the new partnership, Tegra118 is complementing its RetireUp solution with a new mobile-enabled digital client experience, comprehensive balance sheet management via data aggregation, and advanced advisor analytics and artificial intelligence-based data mining to identify new opportunities to drive growth, the firms said.

Jeff Berman

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