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The New Normal for Office Marketing

While social distancing and virtual tours have taken hold, one observer thinks offices are here to stay.

By Les Shaver | September 16, 2020 at 07:31 AM

While Hines’ Senior Managing Director John Heagy was able to close a massive deal with Microsoft at the 523,000 square-foot Atlantic Yards office development in West Midtown Atlanta in May, he admits COVID has upended the office leasing process.

“There is no question that the environment for traditional marketing has been completely rocked,” Heagy says. “While we were working with Microsoft [before the pandemic], we were able to show space, have meetings with them directly and meet them at the site on a regular basis. We’re just not able to do that right now.” 

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