A new entrant in the Acritas Canadian Law Firm Brand Index’s 2020 rankings marks the first time a new firm has cracked the index’s top-10 rankings in its nine-year history.

Bennet Jones ranked 10th in the index, which measures law firms’ brand strength in Canada across six metrics: top-of-mind awareness, favorability, consideration for top-level deals and litigation, overall usage among Canadian organizations, and usage among multinationals with interests in Canada.