Most developers of urban mixed-use multifamily target millennials, young tech professionals or downsizing baby boomers, but a new project in Pasadena is taking a broader approach. 3200 East Foothill, a 550-unit project from Trammell Crow Co.-affiliate High Street Residential, is creating a to attract residents looking for an active community with walkability, bike- and transit-friendly. Design firm Steinberg Hart is building the community to promote and encourage walking, biking and public transit.

“We are looking to capture the types of residents that embrace walking, biking and alternate modes of transportation,” Simon Ha, head of Steinberg Hart’s Urban Mixed-Use practice, tells GlobeSt.com. “Whether it is tech or millennials, we are looking to attract people that are more conscious of being active and are placing less of an emphasis on cars. The design will attract those types of people. We will also have people there simply because they like the neighborhood.”

The main drive of the property will be the centerpiece for this lifestyle. Steinberg Hart extended Santa Paula Avenue and created a plaza that is friendly to all modes of transportation. “We are designing the main drive into the project, which is the Santa Paula extension, as a shared public plaza, not a traditional street or driveway. The idea of the shared street is to create an open space for pedestrians and bicyclists,” adds Ha. “Cars are invited into the space so they can all co-exist. That is an idea for the type of community that we are trying to create, and that is going to attract the type of people that embrace that lifestyle.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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