Does Artwork Impact Occupancy?

Image by Timothy White

As part of the trend to create an experience, developers at commercial properties are incorporating artwork and local art galleries. Art can have a significant impact on occupancy and can help to drive a connection between the property and local residents. Companies like Morrison Hotel Gallery are working with commercial owners to incorporate the right art pieces into both commercial and residential assets, and they have seen an increase in demand for artwork.

“The expression ‘the eye of the beholder’ is always at play in the art world. We gain awareness of things through our senses,” Peter Blachley, co-founder of Morrison Hotel Gallery, tells GlobeSt.com. “Commercial property designers and owners look for art that has a connection to the people who pass through or work or reside in the facility. We are unique at Morrison Hotel Gallery because our photography based on authentic music artists elicits an emotional reaction because the viewer has interacted with the music so well known that it can spark a memory or feeling of a time and place.”