Brookfield Place to Open 73,000 SF Event Space

Brookfield Place, in Lower Manhattan, New York City

NEW YORK CITY—The experiential retail trend aimed at attracting people continues to kick into high gear. With the buzz of the 100 shops and restaurants opening at Hudson Yards which will include the 170,000-square-foot cultural event space, the Shed, and pilates and yoga at the Oculus, Brookfield Place is investing even more in positioning itself as a mixed-use destination for people to congregate.

Even with Brookfield’s tony shops including Gucci, Hermès and Louis Vuitton, retailers are working to shed the stuffy image of your mother’s shopping center where salespeople cultivated an atmosphere of exclusivity. Brookfield promotes its tenants’ happy hours, Saturday morning entertainment and even has an ice skating rink.