Amazon has marshaled two Big Law partners, Edward Wallace and Mark Weprin of Greenberg Traurig, to help combat fervent and increasingly organized opposition to the retail giant’s plan to open a new headquarters in New York’s Long Island City.

As noted in a recent New York Times feature, the deployment of Wallace and Weprin signals the intensification of a high-stakes battle between Amazon and locals who are concerned about the viability of independent businesses and the status of low-income residents in a gentrifying part of the city.