Apartment Developers, Take These Small Risks

Carlee Carpio

Apartment developers have a lot of untapped opportunities to stand out to prospective tenants. Some of these opportunities could mean small risks and capital investments, from adding splashes of color to installing minor in-unit upgrades, according to Carlee Carpio, who recently joined LaTerra Management as senior development manager.

“I think people choose to live in an apartment building for the sense of community but how great would it be to enhance this on a deeper level, setting the stage to connect likeminded individuals,” Carpio tells GlobeSt.com. “Thoroughly researching the specific market and taking calculated risks to appeal to the target demographic by creating memory retention moments that aren’t always safe,” she says. “It can anywhere from splashes of color, a unique tile or wall treatment, funky art, unexpected storage, upgraded lighting elements—tiny details make a big impact.”