10 Thing I wish I knew when I started blogging back in 2002. This presentation was given at the Super Fast Business conference in Sydney Australia in 2016.
4. My ‘Credentials’
• 20 jobs in 10 years
• None of them in social media/web/design
• Bachelor of.... Theology [and a bit of a Marketing Degree]
• C grade average in English
• Incapable of making text BOLD for 3 months
8. 4- 5 million+ visitors a month
20 million page views a month
1 million+ Social Network Connections
Core team of 6 + 30 Writers
ProBlogger the Book
Podcast - 120,000 monthly downloads
34 eBooks and Courses
ProBlogger Events
A 7 figure annual profit
13 Years Later
9. “All things being equal, people do business with, and
refer business to people they know, like and trust.”
Bob Burg
Know
Like
Trust
Content marketing
is great for
10. Blogs
Part of the Mix
Twitter
Video
Courses
Email
eBooks
Forums
Printables
Podcasts
Webinars
Facebook
LinkedIn
Pinterest
Live
Streaming
15. Chris Hunter
BikeEXIF.com
Classic & Custom
Motorcycles
NICHE DEMOGRAPHIC
Gala Darling
GalaDarling.com
a blog for youthful alternative
(unconventional, individual,
eccentric) women
3 ways to define what you do
FIGHT
ProBlogger
ProBlogger.net
You can make money
blogging ethically
40. 6 quick
Tips on
Generating
Ideas
Keep a record of questions & problems
Set ‘Idea traps’ like surveys, polls & Social
Monitor social Media & blog comments
Watch other blogs, forums & youtube
Find a Brainstorming Buddy
extend, update and repurpose your archives
52. 1. get help [if you can] 4 quick
Tips on
completing
content
53. 2. read it out loud 4 quick
Tips on
completing
content
54. 3. Polish it!
add pictures, diagrams or charts
craft your title
work on your opening line
Pay attention to formatting
use headings & subheadings
4 quick
Tips on
completing
content
55. 4. add depth
use examples
add an analogy, story or metaphor
add your opinion
suggest further reading
add quotes or a mini-interview
suggest an exercise or homework
4 quick
Tips on
completing
content
embed Something
56. Make the most of Embeddable Content
videos (youtube)
slides (slideshare)
instagram Pics and Videos
Facebook posts, videos
images (Facebook)
Live or replays of
Live-streaming (Periscope/blab)
audio Files (anchor)
Cartoons (andertoons)
Tweets (Twitter)
Slideshows (Flickr)
Infographics (infogr.am)
bookmarks (pinterest) Animated GIFs (giphy)
Polls/quizzes (qzzr)
google Maps/Earth
Mindmaps (mindmeister)
Google Docs/forms/pdfs
podcast Players
79. build reader engagement & community
generates traffic
builds momentum and stickiness
highlights social proof
grows brand awareness
demonstrates leadership
unlocks monetisation strategy (products & sponsorship)
helps you understand your readership
can give motivation and framework for creating content
Benefits of Content Events
85. don’t bite off more than you can chew - start small
you do need some readers/engagement first
participate in other people’s challenges
make it related to your niche/demographic/fight
make it regular - create a rhythm
give readers something to DO
make it social, shareable and interactive (hashtag it!)
make it visual
give readers a way to connect, join or sign up
tips for running a Content Event
99. Choose a unique Topic
Serve an ignored demographic
Use a different format or Medium
7 quick
ways to
stand OutPublish at a different Pace
ProBlogger.com
102. Choose a unique Topic
Serve an ignored demographic
Use a different format or Medium
Write for a different level of expertise
7 quick
ways to
stand OutPublish at a different Pace
ProBlogger.com
104. Choose a unique Topic
Serve an ignored demographic
Use a different format or Medium
Write for a different level of expertise
Refine your Voice
7 quick
ways to
stand OutPublish at a different Pace