How to Create a Business Blog When You Don’t Have a Team

If you have a business, and use your blog to promote it, today’s episode of the ProBlogger podcast is for you!

I’m often asked about blogging as an adjunct to a main business (rather than the business itself), and the biggest thing people want to know is: can they do it solo? Is it possible to create and run a business blog when you don’t have a team of people dedicated to the craft?

What I’m going to be speaking about is less about the content you need to publish, and more about building a workflow to stay on top of it – how you can stay regular and consistent as a business blogger.

Things like:

• Whether or not you should have an editor, and how to allocate tasks
• Establishing a publishing rhythm
• Effective brainstorming tips
• Editorial calendars and how to batch your tasks
• Finding time to create, complete and promote your content
• How to find content and people to interview
• How you can find content from within your customers
• Experimenting, tracking and evaluating your content

Are you a business blogger? Or an editor for a business blog? What kinds of issues are you coming up against?

Further Reading:

• 20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
• 56 Business Blog Post Ideas
• Are Personal Blogs and Business Blogs Really That Different?
• The Benefits of Making a Business Blog Available in Multiple Languages
• 44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth