ProBlogger Team to speak at PBEVENT

April 26, 2016 By Laney Galligan

Whilst we’ve introduced some Subject Matter Experts to the speaking mix (and the blog) this year, we’ve got some of our own on the ProBlogger Team! It’s a small team, but a wealth of experience in all things blogging, marketing and monetisation. This year we’ll all be on the stage at different points throughout the event.

In addition to his annual keynote Darren will also be delivering two sessions in the Fundamentals Track: Finding Readers and Monetisation Basics. We’re on the look out for three attendees to join him in discussing how they are successfully monetising their blogs, so please be sure to complete the Attendee Survey we’ll be sending you once you’ve purchased your ticket.

Managing Editor Stacey Roberts will cover off everything you need to know about Creating Content, and General Manager Laney Galligan will set you up with strategies to get sponsored.

Darren Rowse – Founder

Darren Rowse is the founder of ProBlogger, Digital Photography School and various other blogs and online ventures. He’s been blogging since 2002 and his blogs are read by over 5 million visitors a month. His social media connections exceed 1 million followers across a variety of networks.

Darren is known as one of the top bloggers in the world. He hosts Australia’s leading blogging conference and regularly speaks at international events. His recent appearances include Hubspot Inbound in Boston, Social Media Marketing World in San Diego, Authority Intensive in Denver, and the World Domination Summit in Portland.

ProBlogger.net

Darren will be making multiple speaking appearances at ProBlogger Training Event 2016:

Opening Keynote

Every year Darren opens the event with an insightful keynote. We’ve told him this year is to be no different!

Fundamentals Track

Finding Readers

When you’re starting out, blogging is all about creating content, content, content. But you’re creating it for people to read, so naturally you want to build your readership beyond just your mum! In this session Darren shares his tried and true strategies for building a readership for your blog, no matter what stage you’re at. So if you’re feeling like you’re talking to the ether or your audience just isn’t growing, grab this rare opportunity to learn directly from Darren himself.

You will learn:

• How to create a reader avatar to help you find the right kind of reader
• How to create shareable content to get your blog more eyeballs
• How to create ‘guest content’ on other sites to help build your profile and drive traffic
• How to turn ‘surfers’ into ‘readers’ through building a ‘sticky’ blog
• How to use social media to drive traffic to your blog

Monetisation Basics

Can you really make money blogging? The answer is yes, and the ways you can do it are many. However, it all takes hard work and some ways will be better for you and your blog than others. Who else to give you a grounding in what’s possible than the original ProBlogger Darren Rowse? These are not get quick rich schemes, but actual tactics Darren has implemented himself. He’ll also be inviting a few attendees to discuss how they’ve successfully monetised their blogs too.

You will learn:

• The Four ‘pillars’ that profitable blogs are built on
• How Bloggers use up to 40 different methods to make money blogging
• The importance of diversifying income streams to build your overall blogging income
• How to choose the right monetisation methods to leverage your blog’s strengths
• How three Aussie bloggers monetise their blogs through different models

Stacey Roberts – Managing Editor

Stacey Roberts left behind journalism and a career in academics to start a personal blog six years ago, and has never looked back. Now a full time blogger, Stacey blends technical know-how with a lifelong love of writing on both her blog Veggie Mama, and in her role as Managing Editor of ProBlogger. She loves to help people reach their blog’s potential without losing their minds. Writer’s block hasn’t killed her… yet.

www.theveggiemama.com

Fundamentals Session

Everything You Need to Know About Creating Content

Blogging and social media can often be an overwhelming hamster wheel of continuous content, and it’s becoming harder and harder to stand out online. In this session I will aim to show you how you can personalise your brand’s message, and create a content workflow that works for you. We will discuss planning, crafting, scheduling, tools, writing, and inspiration to help you work smarter for better engagement results. Bring a pen and an open mind, and I’ll have you walking out of there with a game plan and plenty of ideas. Say goodbye to writer’s block and social media overwhelm!

Walk away knowing:

• How to never find yourself out of ideas
• How to keep ideas and inspiration organised
• How to plan, keep a calendar, and share your stuff
• How to create a workflow that is doable
• Where to find cool stuff to share with your audience on social media
• How to figure out what your readers want and help create it for them

Laney Galligan – General Manager

Ngahuia “Laney” Galligan is General Manager of ProBlogger and the founder and director of Agents of Influence, a service focused on bespoke brand partnerships for bloggers beyond the sponsored post. Laney has secured hundreds of thousands of dollars in sponsorships for bloggers and events, and is a skilled corporate negotiator and sales professional. Her main focus is on long term sponsorships and professionalising how independent influencers work with agencies and brands. When she’s not helping people earning a living from their passion (or on Slack with the PB team), you’ll find her on the roller derby track or spinning a hula hoop.

Strategy, Ideas & Inspiration Session

How Do I Get My Blog/Podcast/Project/Event #Sponsored?

Change your perspective on what sponsorship is, and you’ll have a better chance of being sponsored. Sponsorship is not ‘the money you get paid to do something’. It’s an investment in an asset (that’s you) with an audience that seeks a return for the sponsor. Laney will show you how to define your value proposition, demonstrate how you can provide a return to your sponsor and how to manage the whole process for a successful partnership.

You’ll learn:

• What can be sponsored and by who?
• The importance of relationships and how to manage them
• How to customise your value proposition for your ideal sponsor
• What you should put in a proposal to increase your chances of success
• How to report back to your sponsor and continue your partnership