10 THINGS I WISH I KNEW ABOUT CONTENT MARKETING WHEN I STARTED
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10 Thing I wish I knew when I started blogging back in 2002. This presentation was given at the Super Fast Business conference in Sydney Australia in 2016.
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10 THINGS I WISH I KNEW ABOUT CONTENT MARKETING WHEN I STARTED
- 1. 10 THINGS I WISH I KNEW ABOUT CONTENT MARKETING WHEN I STARTEDDarren Rowse
- 2. My StoryIt all began with 4 words “Check out this blog”
- 4. My ‘Credentials’ • 20 jobs in 10 years • None of them in social media/web/design • Bachelor of.... Theology [and a bit of a Marketing Degree] • C grade average in English • Incapable of making text BOLD for 3 months
- 8. 4- 5 million+ visitors a month 20 million page views a month 1 million+ Social Network Connections Core team of 6 + 30 Writers ProBlogger the Book Podcast - 120,000 monthly downloads 34 eBooks and Courses ProBlogger Events A 7 figure annual profit 13 Years Later
- 9. “All things being equal, people do business with, and refer business to people they know, like and trust.” Bob Burg Know Like Trust Content marketing is great for
- 10. Blogs Part of the Mix Twitter Video Courses Email eBooks Forums Printables Podcasts Webinars Facebook LinkedIn Pinterest Live Streaming
- 11. Blogs Twitter Video Courses Email eBooks Forums Printables Podcasts Webinars Facebook LinkedIn Pinterest The Centre of my Mix Live Streaming
- 12. 10 THINGS I WISH I KNEW ABOUT CONTENT MARKETING WHEN I STARTEDDarren Rowse
- 13. 1
- 14. 1Define What your blog is about
- 15. Chris Hunter BikeEXIF.com Classic & Custom Motorcycles NICHE DEMOGRAPHIC Gala Darling GalaDarling.com a blog for youthful alternative (unconventional, individual, eccentric) women 3 ways to define what you do FIGHT ProBlogger ProBlogger.net You can make money blogging ethically
- 16. Choose Something That is Meaningful to You
- 17. 2
- 18. 2 understand your reader and how you’ll change them
- 19. Identify who you are trying to reach
- 20. My first Reader profiles
- 21. DIG DEEPER!
- 23. Find out what is meaningful to them surveys polls Meetups Events focus groups social media email your readers live streaming masterminds
- 24. Identify the change You want to see in your readers
- 25. Great blogs leave a Mark on their readers
- 26. where are they when they arrive? where will they be when they leave? EXERCISE
- 27. Auto Mode Creative control EXERCISE
- 28. who will your reader become?
- 29. 3
- 30. 33 Phases of creating Great Content
- 31. My old approach to content 1. Sit down 2. Write a post 3. Publish the post
- 32. 1. Thoughtless 2. Sporadic 3. No momentum My old approach to content
- 33. Great blogs Take their readers on a journeyThey are Thoughtful, Consistent and Build Momentum
- 34. 1. Idea Generation 2. Content Creation 3. Content Completion Be intentional with….
- 35. Make appointments with yourself
- 36. 4
- 38. Aperture Shutter Speed ISO composition holding a camera lighting manual mode confidence Auto Mode Creative control EXERCISE
- 40. 6 quick Tips on Generating Ideas Keep a record of questions & problems Set ‘Idea traps’ like surveys, polls & Social Monitor social Media & blog comments Watch other blogs, forums & youtube Find a Brainstorming Buddy extend, update and repurpose your archives
- 41. 5
- 43. 5 quick Tips on creating content
- 44. 1. Write to your avatar 5 quick Tips on creating content
- 45. 2. consider a post template michaelhyatt.com/anatomy-of-an-effective-blog-post.htmlvia: 5 quick Tips on creating content
- 46. 3. batch write5 quick Tips on creating content
- 47. 4. set deadlines 5 quick Tips on creating content
- 48. 5. consume great content5 quick Tips on creating content
- 49. 6
- 52. 1. get help [if you can] 4 quick Tips on completing content
- 53. 2. read it out loud 4 quick Tips on completing content
- 54. 3. Polish it! add pictures, diagrams or charts craft your title work on your opening line Pay attention to formatting use headings & subheadings 4 quick Tips on completing content
- 55. 4. add depth use examples add an analogy, story or metaphor add your opinion suggest further reading add quotes or a mini-interview suggest an exercise or homework 4 quick Tips on completing content embed Something
- 56. Make the most of Embeddable Content videos (youtube) slides (slideshare) instagram Pics and Videos Facebook posts, videos images (Facebook) Live or replays of Live-streaming (Periscope/blab) audio Files (anchor) Cartoons (andertoons) Tweets (Twitter) Slideshows (Flickr) Infographics (infogr.am) bookmarks (pinterest) Animated GIFs (giphy) Polls/quizzes (qzzr) google Maps/Earth Mindmaps (mindmeister) Google Docs/forms/pdfs podcast Players
- 57. 7
- 60. Guides, How-To, Tips/Tutorials FAQs Stories Research and Results Jargon Busters Case Studies Resource Lists Humor Interviews List Posts Discussion/Debate posts Formats of Content to Try
- 61. Blog Posts Visual Content Infographics Cheat Sheets Podcasts Live Streaming Video Webinars Slideshare Embedded Social Media Content Try different mediums
- 62. Different Content for different purposes Know Like Trust
- 63. Know Like Trust Different Content for different purposes
- 64. Different Content for different purposes Know Like Trust
- 65. Different Content for different purposes Know Like Trust
- 66. Different Content for different purposes Know Like Trust
- 67. Know Like Trust Buy Different Content for different purposes
- 68. Know Like Trust Buy Different Content for different purposes Blog: 5% Email: 90% Social: 5%
- 69. so… Use your content to get people on your list Blog/Podcast Wide Opt-in Email Sequence Category Wide Opt-in Email Sequence Smarter
- 70. Content Post or Category Specific Opt-in Email Sequence What the cool kids are doing amy porterfield offered a free PDF of articles
- 71. Razor Social offers a PDF version of blog posts Content Post or Category Specific Opt-in Email Sequence
- 72. Content Post or Category Specific Opt-in Email Sequence screw the nine to five offer checklists and swipe files
- 73. 8
- 79. build reader engagement & community generates traffic builds momentum and stickiness highlights social proof grows brand awareness demonstrates leadership unlocks monetisation strategy (products & sponsorship) helps you understand your readership can give motivation and framework for creating content Benefits of Content Events
- 84. Christina Butcher HairRomance.com 30 Braids in 30 Days
- 85. don’t bite off more than you can chew - start small you do need some readers/engagement first participate in other people’s challenges make it related to your niche/demographic/fight make it regular - create a rhythm give readers something to DO make it social, shareable and interactive (hashtag it!) make it visual give readers a way to connect, join or sign up tips for running a Content Event
- 86. 9
- 88. Differentiating Yourself is one of the most important elements of successful content marketing
- 89. Choose a unique Topic 7 quick ways to stand Out
- 90. First! [early]
- 94. Choose a unique Topic Serve an ignored demographic 7 quick ways to stand Out
- 96. Choose a unique Topic Serve an ignored demographic Use a different format or Medium 7 quick ways to stand Out
- 99. Choose a unique Topic Serve an ignored demographic Use a different format or Medium 7 quick ways to stand OutPublish at a different Pace ProBlogger.com
- 100. Publish at a Faster Pace eofire.com
- 101. Published at a Slower Pace doshdosh.comPreviously at
- 102. Choose a unique Topic Serve an ignored demographic Use a different format or Medium Write for a different level of expertise 7 quick ways to stand OutPublish at a different Pace ProBlogger.com
- 104. Choose a unique Topic Serve an ignored demographic Use a different format or Medium Write for a different level of expertise Refine your Voice 7 quick ways to stand OutPublish at a different Pace
- 105. Professor CelebrityJournalistProphetArtist Voices Content Creators Can Assume Companion CuratorReviewerEntertainerMentor Story teller ??? Thought Leader TeacherGuide 1st 5 from JeffGoins.com
- 106. 10
- 107. 10Keep Moving
- 108. Take Imperfect ActionJadah Sellner