Often bloggers look for the 'secret' strategies that will launch their blog into a viral success. However the reality is that most successful bloggers spend more time on small, ordinary things - it's these things that really lead to success.
20. 'Inaction breeds doubt and fear.
Action breeds confidence and courage.
If you want to conquer fear, do not
sit home and think about it.
Go out and get busy.'
Dale Carnegie
21. • readership
• book deal
• speaking invitations
Starting led to opportunity
• events
• income
• friendship
43. “The trend is to chase
eyeballs. They can have
the eyeballs. I care about
the hearts and minds of
our readers.”
Shayne Tilley
44. To craft something of quality,
something with soul,
something with meaning,
something that brings about lasting change
and something that takes readers on a
journey.
This stands out!
This creates trust
This builds authority This grows influenceThe Opportunity:
47. put readers first
start
developing a rhythm
create meaning
be useful
persist
trust
credibility
influence
relationship
authority
Transactional Value
Evangelism