Evolve - Don't Revolve
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As bloggers and online entrepreneurs, it's so easy to feel like our wheels are spinning and that we're going around in circles. In this keynote I shared a number of ways bloggers can evolve what they do (and why they need to do it). Audio for this keynote will be found at www.problogger.com/podcast/278 in the week of 24th June 2019.
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Evolve - Don't Revolve
- 3. #DISCUSS •Your Name •Your Blog Name •A Change in your Blogging in the last 12 months
- 4. 15 YEARS OF BLOGGING
- 8. HOW DID YOU DO IT?
- 9. PERSISTENCE “It’s not that I’m so smart, it’s just that I stay with problems longer” Albert Einstein
- 10. 'SUCCESS' IS USUALLY MORE ABOUT DOING THE THINGS YOU KNOW YOU SHOULD DO... RATHER THAN LEARNING THE 'SECRETS' THAT YOU DON'T YET KNOW.
- 11. PERSIST WITH THE ‘PILLARS’
- 12. CONTENT Create an archive of useful content that changes people’s lives!
- 13. COMMUNITY/ ENGAGEMENT Give your readers a sense of belonging and participation in your blog
- 14. TRAFFIC Get off your blog, find where your potential readers are hanging out and find ways to build your profile there and drive traffic to your blog
- 15. Make your blogging sustainable. Build profit by finding a win/win for you and your readers. MONETIZATION & CONVERSION
- 16. PERSIST WITH… • Content • Engagement • Traffic • Monetization THE ACCUMULATION OF THESE ACTIVITIES IS WHAT MAKES A BLOG EPIC! Which is your weakest link?
- 17. SO PERSIST!
- 18. PERSISTENCE ALONE ISN’T ALWAYS ENOUGH
- 20. CAN WE LEARN ANYTHING FROM THE HARE?
- 22. BE QUICK TO EVOLVE WHAT YOU DO “Every success story is a tale of constant adaptation revision and change.” Richard Branson
- 23. WHY EVOLVING IS IMPORTANT
- 24. EVERYTHING AROUND US IS EVOLVING
- 25. ★ Tens of millions of ac-ve blogs ★ Hundreds of millions of posts published per month ★ Many other pla:orms for producing content ★ Mainstream media crea-ng masses of online content ★ Machine genera-on of content ★ Rise of bots and automated tools ★ Rise in promo-on and repurposing of content NOISE
- 26. Email subscribers (twice in first month) Post to social media Facebook page (twice in first month) Facebook Group (twice in first month) Promote in other people’s FB groups Twitter -15 times in first month Pinterest - own boards Pinterest - group boards LinkedIn profile update LinkedIn group update Instagram (photo, video and ‘story’) Snapchat StumbleUpon GooglePLUS - profile and page Reddit Pitch Pitch guest posts to other bloggers and podcasters Pitch to influencers on Twitter, LinkedIn, Facebook, Pinterest Repurpose create SlideShare version of post create Youtube video version of post from Slideshare create Medium and LinkedIn posts create audio version for Soundcloud create Facebook live version of post create visual graphics for ongoing social promotions create PDF version to use as opt-in Advertise/Boost Facebook Twitter Google ONE BLOGGER’S CHECKLIST FOR PROMOTING A BLOG POST
- 28. distributionDISTRIBUTION ★ Audience sca=ered on many networks ★ Algorithms filtering updates ★ Rise in ‘pay to play’ ★ Audience blindness to marke-ng tac-cs ★ Audience distrac-on by news cycle
- 29. ★ Growth in demand for video ★ Rise in the demand for live video ★ Rise in popularity of podcasts ★ Emergence of messaging bots ★ Growth in Facebook Groups ★ Growth in personalised marke-ng tools TRENDS & TOOLS
- 31. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 32. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 33. STARTING
- 34. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 35. DESIGN
- 38. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 39. TECHNOLOGY
- 40. 2002 2003 2005
- 44. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging Redesign switched platforms Switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 45. If you want it to be a business -‐ treat it like one BUSINESS MINDSET •Content Strategies (Shareable Content) •Traffic Strategies (Guest Posting) •Engagement Strategies - (Email) •Monetization Strategies (Direct Ad Sales)
- 46. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging Redesign switched platforms Switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 47. EDITORIAL STRATEGY FREQUENCY LEVEL CATEGORIESEVERGREEN VS TIMELY INFORM - INSPIRE - INTERACT MEDIUMS
- 48. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging Redesign switched platforms Switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 49. COMMUNITY
- 51. TRAFFIC SOCIAL MEDIA SEO EMAIL NETWORKING AND COLLABORATIONS CHALLENGESGUEST CONTENT
- 52. Hired General Manager Site Redesign Direct Ad Sales 2002 201720092007 20082003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 started blogging redesign switched platforms switched platforms Monetised AdSense & Amazon Niche Blogging: Started Camera Blog New Mindset! Started Email Started dPS Blog Started dPS Forum Site Redesign Info Product Affiliate Promotions First eBook Site Redesign Site Redesign Site Redesign 1st 12 days of Christmas Promotion 1st Mid Year Promotion First Course First Printables First Preset Products https Live Video Started Facebook Group Start Snapn Deals Start Snapn Guides Ad Sales Team Server Migrations Started InstagramStarted Facebook Page Started Twitter account Hired Editor Hired Comment Moderator Hired Community Manager Hired Marketing Manager Hired First Writers Email collection via popups New shopping cart Introduce upsells in carts First Lead Magnets Site Redesign/ Responsive Hired Product Producer Expanded Categories 2x Day Posting Daily Posting Started Flickr Group
- 53. MONETISATION
- 62. AdSense Amazon Affiliate Other Affiliate Direct Ad Sales Ad Networks BookConsulting SpeakingeBooks Job Board Membership Events Courses Software
- 64. ACCOMPANYING EACH EVOLUTION IS •Fear •Excitement •Learning
- 65. FAILURES AND FALSE STARTS
- 67. ProBlogger Digital Photography School
- 68. EVOLVE - DON’T REVOLVE!
- 70. PROCRASTINATION
- 72. FEAR
- 73. STUCK IN A MACHINE
- 74. DOING WHAT YOU’VE ALWAYS DONE
- 76. THIS EVENT