5 Obstacles Bloggers Face (And How to Get Over Them)
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Building a successful blog comes with many challenges and obstacles. This presentation is from the ProBlogger Training event in 2013. In it Darren Rowse talks about 5 common obstacles that bloggers face (including lack of time, lack of skills, fear, profitability and comparisons to others) and suggests how to overcome these issues.
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5 Obstacles Bloggers Face (And How to Get Over Them)
- 2. what is your biggest roadblock to successful blogging right now?
- 3. lack of Time • not enough time for blogging • life gets in the way • too many distractions • too many opportunities • too many demands
- 4. There will always be more you can do.... make peace with this! lack of Time
- 5. know your goals make them meaningful to you and others lack of Time
- 6. choose key things that will move you toward your goals to focus 90% of your time on lack of Time
- 7. identify your ‘sticking points’ 1. idea generation 2. Creation 3. completion lack of Time
- 9. lack of skills • I’m not techie enough • I can’t write • I don’t know anything about social media • I can’t design blogs • I don’t know code
- 10. lack of skills You’ll never know it all Put aside time to learn
- 11. lack of skills collaborate, co-operate, barter and outsource
- 12. lack of skills keep thing simple and be transparent
- 15. fear •what if people don’t like me? •what if nobody notices me? •what if I look stupid? •what if I make the wrong choices? •what if it isn’t perfect? •what if I have nothing to say? •what if I don’t know enough? •what if....
- 16. fear fear is a signal that something important is about to happen - pay attention to it
- 17. fear 1. What’s the WORST Thing that could happen? 2. How would you recover if it happened? 3. What’s the BEST Thing that could happen?
- 18. fear getting out of your comfort zone is where sparks fly
- 19. fear even wobbly courage is courage
- 21. • I am not big enough to monetize • I don’t know which business model to go with • I don’t know how to create a product to sell • I don’t know how to find advertisers sustainability
- 22. sustainability It takes time and work
- 23. sustainability There are no formulas or blueprints for success
- 24. sustainability profit usually comes around an exchange of value 1. who are your readers? 2. what are their needs & problems? 3. how can you deliver value to them?
- 27. the comparison game • they have more readers • they write better • they write more posts • they have better advertisers • they get more comments • they have a bigger social network • they get better opportunities
- 28. the comparison game comparisons are not fair
- 29. the comparison game if you’re going to compare... compare yourself to YOU when you started
- 30. the comparison game you are unique... Make YOU your competitive advantage
- 31. the comparison game you are more than your successes and what others say about you
- 33. “Success is determined not by whether or not you face obstacles, but by your reaction to them. if you look at obstacles as a containing fence, they become your excuse for failure. If you look at them as a hurdle, each one strengthens you for the next.” ben Carson
- 34. How to Become a great hurdler: Jump over a HEAP of hurdles