Creator ads on LinkedIn Creators are totally becoming a thing on LinkedIn. Find the right people to talk about your product or service and you can reach way beyond your existing audiences and build trust. Recently LinkedIn added a collaboration post tag. Now it is making it easier to reach even more people by allowing […]
The U.S. TikTok Ban – Digital Marketing News 14th March 2024
Do Likes = Link Clicks? – Digital Marketing News 8th March 2024
Social media engagement and links Does getting more engagement on your social media posts result in more clicks to your website? No, not according to a report from Memo. It found no correlation between the number of likes, shares, and comments on content and link clicks. Does that mean social is a waste of time? […]
LinkedIn Algorithm Secrets – Digital Marketing News 1st March 2024
Google Analytics Key Events If you finally got your head around Google Analytics 4 I’ve got some bad news for you. It’s about to change the name of something and confuse us all over again. According to Google documentation, it’s going to change the name of ‘Conversions’ (similar to goals in old analytics) to ‘Key […]
Apple Tax For Boosted Posts – Digital Marketing News 23rd February 2024
Apple tax on Facebook ads When you buy a boosted post on Facebook or Instagram via the iOS app, Apple charges Meta a 30% transaction fee. And now they’re passing that fee onto you. Starting in the US this will be rolled out globally. You can avoid paying by using the Facebook and Instagram websites […]