Webinar: Separating Hype from Reality: The Real Data Behind Marketing & GenAI by Third Door Media

About This Webinar

According to Deloitte Digital’s newly released research, 26% of surveyed marketers are already using Generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

Takeaways:

The primary use cases for GenAI in content production
The drivers that have led early adopters to use GenAI
The ROI that these GenAI early adopters are seeing
The concerns that content marketers have regarding GenAI

Presented by Deloitte Digital

Todd Brownrout

Managing Director, Deloitte Digital

Todd Brownrout is a Managing Director at Deloitte Digital, where he leads the Content Studios division that delivers high-quality, customized, and scalable content solutions for clients across various industries and geographies. He has over 30 years of experience in media and advertising and a proven track record of creating, growing, and transforming businesses with technology and innovation. Before joining Deloitte, Todd was the CEO and Founder of Madras Global, a technology-driven Digital SuperStudio that he co-founded in 2006 and grew to a 1,000-person global team. Madras was acquired by Deloitte in 2021. Todd continues to drive its vision and strategy as part of the Deloitte family. Todd is passionate about empowering brands and marketers with creative, efficient, and effective content solutions that enhance their performance and impact.

Jenny Kelly

Head of Content, Deloitte Digital

As the Head of Content for Deloitte Digital, Jenny brings a passion for creating compelling content that connects audiences with brands. With over 15 years of experience, Jenny has a proven track record of delivering high-quality, impactful content that resonates with audiences and drives business objectives. She works with brands on everything from marketing strategy to content creation, production at a global scale, and how to transform content lifecycles using Automation/AI/GenAI.