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Call assets add a phone number to text ads. Call assets are subject to the standard Google Ads policies. See below for information about Google Ads policy issues that are commonly associated with call assets.
Related policies and common disapprovals
The following Google Ads policies are particularly relevant to call assets and are often associated with disapprovals.
Unverified phone number
To promote a better user experience, phone numbers must be verified by Google before they can be used in ads and assets. See the Unverified phone number policy for more information.Unacceptable phone number
Phone numbers in ads and assets must be accurate, active, and relevant to the business being advertised. See the Unacceptable phone number policy for more information.