KitchenAid Tweets Joke About Obama's Dead Grandmother

Apology doesn't stop backlash after debate

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Oh, this is bad. During tonight's presidential debate, KitchenAid posted a nasty and poorly spelled comment on its Twitter feed about President Obama's grandmother, who died shortly before he took office. The full tweet from @KitchenAidUSA, while quickly deleted, was rapidly retweeted by many (such as Heather Spohr, shown below) who saw it appear during the debate. It read: "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president,' " along with the #nbcpolitics hashtag.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in