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Seth Godin’s interview show notes
Seth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves creating a ruckus and challenging the status quo with books like Linchpin, Tribes, Purple Cow, The Dip, and Permission Marketing.
In this podcast you will learn:
How to avoid being a poor freelancer and a bad entrepreneur
How to become the one and only freelancer in your field and win work over the competition
Why you can make a lot of money as a freelancer building your business on the smallest viable audience
Seth Godin on freelancing
Why freelancers are not the same as entrepreneurs
How to become the one and only freelancer in your field
How to feed your creative desire and get paid fairly
Find out what drew Seth Godin into freelancing and why he left his Director of Marketing role at Yahoo
How Seth found his distinctive voice as a freelancer, avoided becoming a middle man, and went on to sell a million copies of a book
Why you should find customers with a problem first, before convincing them they have a problem
How to find an industry to excel as a freelancer and why you shouldn’t be scared of the dip
Why you might not need to live in a hub or big city to succeed as a freelancer and an online community might be the supplement you need
The biggest mistake
The most powerful phrase to use as a freelancer to turn down work
Seth’s advice for starting out a freelance career today
Why Seth looks up to Steven Pressfield author of The War of Art
Hear what Seth’s statement is about marketing today and why he’s written This is Marketing
“Being a respected contributor as a freelancer is to somehow develop a voice, technology, technique or method that’s yours and your alone.”
Seth Godin on writing
Why Seth doesn’t believe in writer’s block
How Seth created a system to make writing a daily habit
What Seth’s best monetary investment as a writer is
Seth’s advice to become a better writer
“I don’t believe in writer’s block. I believe this is an effort. The way you do good writing is by doing bad writing, and waiting for good writing is foolish.”
Tools, people, and resources
Photographer, Jill Greenberg
Unemployable podcast with Brian Clark
About our guest, Seth Godin
Seth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves creating a ruckus and challenging the status quo with books like Linchpin, Tribes, Purple Cow, The Dip, and Permission Marketing. Seth has been founder and CEO of two companies, Squidoo and YoYodyne, the latter which was acquired by Yahoo! Finance in the 90s.
About the host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
Twitter: @AdamRogersUK