Teaching a Modern Business Communication Course
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Business Communication Textbooks Have Wide Gap in Coverage

Business Communication Textbooks Have Wide Gap in Coverage | Teaching a Modern Business Communication Course | Scoop.it
An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill’s superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date.
 
See topic comparisons among 9 business communication textbooks.
 
See feature comparisons among competing business communication textbooks.
Bovee & Thill's Online Business Communication Magazines's insight:
The latest editions of the business communication texts authored by Courtland Bovée and John Thill reflect the methods now used in the workplace, from interacting with customers on social media to recruiting new employees with custom mobile apps. All the books in this market do a good job of conveying the fundamental skills of business writing, but Bovée and Thill show students how to communicate using the latest tools and practices of modern business.
 
Three good examples of this unique coverage are the social model of communication, the authors’ handy list of compositional modes for digital media, and the extensive coverage of mobile communication.
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Teaching a Modern Business Communication Course
This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, published by Pearson, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form:  https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources.  Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill’s Online Magazines: http://sco.lt/8kgeVV.
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The New World of Business Communication

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills.

The 14th Edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

To learn more and request a free examination copy of this text, visit https://blog.businesscommunicationnetwork.com/.

See also http://blog.businesscommunicationnetwork.com

#teachingbusinesscommunication
#businesscommunicationinstruction
#businesscommunicationtextbooks
#teachingbusinesswriting
#businesswritinginstruction
#businesswritingtextbooks
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Why Business Communication Courses Matter More Than Ever in an AI-Driven World

Why Business Communication Courses Matter More Than Ever in an AI-Driven World | Teaching a Modern Business Communication Course | Scoop.it

In the era of artificial intelligence, the importance of business communication courses in college curricula has never been more apparent. As AI increasingly automates routine tasks, the ability to effectively communicate complex ideas, collaborate with diverse teams, and navigate the nuances of human interaction becomes a critical skill set for future professionals.

 

Business communication courses equip students with the tools to bridge the gap between technical expertise and interpersonal skills, enabling them to harness the power of AI while maintaining the human touch in business interactions.

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Unlocking Student Potential: Helping Students See Why Business Communication Is Vital

Unlocking Student Potential: Helping Students See Why Business Communication Is Vital | Teaching a Modern Business Communication Course | Scoop.it

As a business communication instructor, you have the exciting opportunity to transform student perceptions of this course. It's one thing to know this material is important, and another entirely to ignite genuine enthusiasm in your students. Here's how to frame the course in a way that resonates with their ambitions and goals:

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12 of the Most Controversial Issues in Business Communication and How to Handle Them in the Classroom

12 of the Most Controversial Issues in Business Communication and How to Handle Them in the Classroom | Teaching a Modern Business Communication Course | Scoop.it

As a business communication instructor, it is crucial to equip your students with the skills and knowledge needed to navigate the complex and often controversial aspects of workplace communication. By addressing these issues in the classroom, you can help your students develop the sensitivity, adaptability, and professionalism required to succeed in today's diverse and ever-changing business landscape.

 

The image of walking on eggshells serves as a powerful metaphor for the delicate balance your students must strike when dealing with controversial topics in the workplace. Just as one must tread carefully to avoid cracking the fragile eggshells beneath their feet, your students must learn to approach sensitive issues with tact, diplomacy, and respect for others' perspectives.

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Teaching Effective Email Writing

Teaching Effective Email Writing | Teaching a Modern Business Communication Course | Scoop.it

Learn how to optimize your instructions when you teach your students about email.

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Cardi B, Kim K, and the Price of Poor Disclosure: A Business Communication Lesson –

Cardi B, Kim K, and the Price of Poor Disclosure: A Business Communication Lesson – | Teaching a Modern Business Communication Course | Scoop.it

Spark student Interest in business communication with "Ripped from the Headlines" discussions. This is the first in a series. For further information and for answers to the questions above, visit this post on our blog.

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The Zappos Formula

The Zappos Formula | Teaching a Modern Business Communication Course | Scoop.it

Zappos stands out as a prime example of effective communication fostering improved customer service and satisfaction.

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Under Armour's Business Communication Strategy Crosses  the Finish Line

Under Armour's Business Communication Strategy Crosses  the Finish Line | Teaching a Modern Business Communication Course | Scoop.it

Learn how a change in Under Armour's business communication strategy resulted in a knockout for the company.

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How Spotify Harmonized Business Communication

How Spotify Harmonized Business Communication | Teaching a Modern Business Communication Course | Scoop.it

Learn how Spotify resolved company-wide challenges by establishing cross-functional teams.

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Inside the Tesla Autopilot Miscommunication Saga

Inside the Tesla Autopilot Miscommunication Saga | Teaching a Modern Business Communication Course | Scoop.it

Your students can learn an important lesson the Tesla Autopilot miscommunication incident.

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A Personal Note from Court Bovee and John Thill

A Personal Note from Court Bovee and John Thill | Teaching a Modern Business Communication Course | Scoop.it
We believe this practical approach is key to successful teaching. My coauthor and I have always integrated numerous real-world examples from diverse companies within our textbooks. However, my LinkedIn content will stand out for its immediacy. That's why I'm launching a series titled "Ripped from the Headlines."

 

Get a sneak peek at upcoming titles:

How Airbus Mastered Multilingual Communication

Effective Communication Saved the Day at Amazon

Dropbox: Leveraging Communication for Remote Collaboration

Domino's: Mastering the Art of Business Communication

Peloton Found Its Rhythm Through Business Communication

Uber: The Impact of Business Communication on Conflict

Five Lessons in Business Communication (the Hard Way): Equifax

Ikea's Recipe for Global Harmony

 

In a separate series called "Optimize Your Business Communication Instruction," I'll share the latest research findings on essential topics like visual communication, algorithms, business writing, interviewing and resumes, social media, listening, email, and reports.

 

Recognizing the complexities of business communication, I've created "The Mysteries of Business Communication" series. Dive into topics like:

The Body Language Enigma

The Power of Tone

The Nonverbal Void

The Power of Silence

Grasping Speaker Intent and Emotions

The Charisma Conundrum

 

Join the discussion in "What Do You Think," a thought-provoking series exploring:

Caught Between a Clock and a Camera: The Employee's Privacy Paradox

Like It or Like It Not: Navigating the Social Media Tightrope

Ha-Ha, or Huh-Oh: Office Humor's Minefield

In-Box Obituary: Is Email Dead or Evolving?

 

Finally, "Bovee & Thill Playbook: Unmasking the Secrets of Business Communication in 2024" offers insights into:

The Magic of AI and Visuals in Messaging

Presentation Skills with Next-Gen Performance Solutions

The Trojan Horse of the Mind: Why Stories Conquer (and Win Hearts)

Emotional Insights at the Speed of Light: Microexpressions

 

As pioneers in covering digital communication in business communication textbooks, we were the first to cover social media, mobile communication, and artificial intelligence. Naturally, our most extensive coverage of AI appears in the highly acclaimed 14th edition of "Excellence in Business Communication." We appreciate the positive feedback it has received and encourage you to explore it yourself. You can obtain an examination copy by clicking here.

 

Want to receive these posts as soon as they're published? Join my group, Teaching Business Communication, on LinkedIn! Over 3,400 members enjoy weekly updates and engage in discussions.  Click here to join.

 

All the best,

 

Court Bovee

John Thill

Bovee & Thill's Online Business Communication Magazines's insight:

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Can AI Be Your Personalized Productivity Partner?

Can AI Be Your Personalized Productivity Partner? | Teaching a Modern Business Communication Course | Scoop.it

Learn whether AI is likely to become your personalized productivity partner.

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Reducing the Stress of Writing by Bovee & Thill

Writing can be a stressful part of the job for even the most experienced professionals, but with some simple tips and techniques, you can make every writing task easier, faster, and more effective.

.See also http://blog.businesscommunicationnetwork.com

#teachingbusinesscommunication
#businesscommunicationinstruction
#businesscommunicationtextbooks
#teachingbusinesswriting
#businesswritinginstruction
#businesswritingtextbooks

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Overcoming the Top 10 Challenges in Teaching a Business Communication Course 

Overcoming the Top 10 Challenges in Teaching a Business Communication Course  | Teaching a Modern Business Communication Course | Scoop.it

Teaching a college business communication course can be both rewarding and challenging. As an instructor, you are tasked with preparing students for effective communication in the professional world. However, there are several obstacles that you may encounter along the way. In this article, we will discuss the top 10 challenges in teaching a college business communication course and provide strategies to overcome them.

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Order Examination Copies of Bovee & Thill Textbooks

Order Examination Copies of Bovee & Thill Textbooks | Teaching a Modern Business Communication Course | Scoop.it

Bovee and Thill are the recognized leaders in the field of digital communication, social media, and technology--including mobile communication and artificial intelligence, and were the first authors to cover these topics. They continue to be far ahead of all other texts with heir cutting-edge coverage.

 

The Three Essential Topics That Today's Business Communication Course Must Address

 

Video: The New World of Business Communication

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

 

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Classroom Crisis Control: How to Handle the 10 Most Challenging Student Behaviors

Classroom Crisis Control: How to Handle the 10 Most Challenging Student Behaviors | Teaching a Modern Business Communication Course | Scoop.it

As a college instructor, you will inevitably encounter various types of problem students. These students can disrupt the learning environment, create challenges for you and other students, and hinder the overall success of your course. In this article, we will discuss ten common types of problem students and provide suggestions on how to best handle each situation.

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H&M’s “Conscious” Clothing: Sustainable Savior or Greenwashing Sham?

H&M’s “Conscious” Clothing: Sustainable Savior or Greenwashing Sham? | Teaching a Modern Business Communication Course | Scoop.it
H&M's "Conscious" Clothing: Sustainable Savior or Greenwashing Sham?
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How Domino's Mastered the Art of Business Communication

How Domino's Mastered the Art of Business Communication | Teaching a Modern Business Communication Course | Scoop.it

Learn how Domino's took a bold step to turn the business around using the art of business communication..

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CEO Finally Answers After Online Shaming Storm

CEO Finally Answers After Online Shaming Storm | Teaching a Modern Business Communication Course | Scoop.it

Check here for answers to the discussion questions above.

Bovee & Thill's Online Business Communication Magazines's insight:

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Using Generative AI on the Job

Generative AI tools such as ChatGPT and Gemini are transforming the ways people create content on the job, from simple email messages to presentations and reports.

See also http://blog.businesscommunicationnetwork.com

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Starbucks Connects with Customers Through Their Business Communication Strategy

Starbucks Connects with Customers Through Their Business Communication Strategy | Teaching a Modern Business Communication Course | Scoop.it

Learn how Starbucks successfully handled an online uproar.

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Netflix's Need for a Transparency Reboot in Business Communication

Netflix's Need for a Transparency Reboot in Business Communication | Teaching a Modern Business Communication Course | Scoop.it

Netflix found themselves facing an unexpected challenges Discover how they resolved it.

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Google's Hilarious (and Effective) Guide to Business Communication

Google's Hilarious (and Effective) Guide to Business Communication | Teaching a Modern Business Communication Course | Scoop.it

How did Google, the mastermind behind Gmail, find itself drowning in its own creation, and what did it do about it?

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7 Top Methods for Teaching Excellent Communication Skills

7 Top Methods for Teaching Excellent Communication Skills | Teaching a Modern Business Communication Course | Scoop.it

Learn the seven methods for teaching excellent communication and interpersonal skills to students.

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The Great Emoji Debate

The Great Emoji Debate | Teaching a Modern Business Communication Course | Scoop.it

Should emojis ever be used in professional communication? Find the answer here.

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Is Your Business Communication Text Delivering What It Should in Today's Business Environment?

Is Your Business Communication Text Delivering What It Should in Today's Business Environment? | Teaching a Modern Business Communication Course | Scoop.it

Learn more about the three essential topics today's business communication course must address. 

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