These are the slides from my talk at Social Media Marketing World 2018. They accompany an upcoming podcast episode where you can hear the audio which will go live shortly at https://problogger.com/podcast/246
2. 9 THINGS I WISH
I’D KNOWN
ABOUT
BLOGGING
THAT WILL
ACCELERATE
THE GROWTH
OF YOUR BLOG
3. Create an archive of
content that is useful to
those who find it
G R E AT C O N T E N T
Find your potential
audience, build your
profile and drive traffic
D R I V I N G T R A F F I C
Give your audience a
sense of belonging and
participation
G R O W I N G E N G A G E M E N T
Build profit by finding a
win/win for you and your
audience
E F F E C T I V E M O N E T I Z AT I O N
3
PROFITABLE
BLOGGING
T H E 4 P I L L A R S O F
4. 9 THINGS I WISH I’D
KNOWN ABOUT
BLOGGING THAT WILL
ACCELERATE
THE GROWTH OF
YOUR BLOG
29. 21
BENEFITS OF ENGAGEMENT
• helps word-of-mouth growth
• gives YOU energy
• builds social proof
• grows to more page views
30. 21
BENEFITS OF ENGAGEMENT
• helps word-of-mouth growth
• gives YOU energy
• builds social proof
• grows to more page views
• unearths user generated content
31. 21
BENEFITS OF ENGAGEMENT
• helps word-of-mouth growth
• gives YOU energy
• builds social proof
• grows to more page views
• unearths user generated content
• leads to more effective monetization
32. 21
BENEFITS OF ENGAGEMENT
• helps word-of-mouth growth
• gives YOU energy
• builds social proof
• grows to more page views
• unearths user generated content
• leads to more effective monetization
• attractive to advertisers
33. 21
BENEFITS OF ENGAGEMENT
• helps word-of-mouth growth
• gives YOU energy
• builds social proof
• grows to more page views
• unearths user generated content
• leads to more effective monetization
• attractive to advertisers
• easier to sell products (affiliate or owned)
34. 21
BENEFITS OF ENGAGEMENT
• helps word-of-mouth growth
• gives YOU energy
• builds social proof
• grows to more page views
• unearths user generated content
• leads to more effective monetization
• attractive to advertisers
• easier to sell products (affiliate or owned)
• can be monetised directly (masterminds, memberships & events)
35. 22
5 WAYS TO BUILD ENGAGEMENT
I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
36. 22
5 WAYS TO BUILD ENGAGEMENT
I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
LIVE VIDEO
37. 22
5 WAYS TO BUILD ENGAGEMENT
I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
LIVE VIDEO GROUPS
38. 22
5 WAYS TO BUILD ENGAGEMENT
I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
LIVE VIDEO PODCASTSGROUPS
39. 22
5 WAYS TO BUILD ENGAGEMENT
I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
MEETUPS & EVENTSLIVE VIDEO PODCASTSGROUPS
40. 22
5 WAYS TO BUILD ENGAGEMENT
I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
MEETUPS & EVENTSLIVE VIDEO PODCASTSGROUPS CHALLENGES
57. Guest content, inter-blog series,
collaboratively written articles, blog
takeovers, interviews, case studies etc
G R E A T C O N T E N T
Social media sharing, link posts,
suggested further reading, featured
spots in email etc.
D R I V I N G T R A F F I C
Inter-blog Facebook and LinkedIn
groups, twitter chats, co-running
events, workshops and meet ups etc.
G R O W I N G E N G A G E M E N T
Collaboratively produced products,
affiliate partnerships, co-selling
sponsorships, bundle promotions etc
E F F E C T I V E M O N E T I Z A T I O N
37
AREAS TO
COLLABORATE
85. 57
BENEFITS OF UPDATING ARCHIVES:
• good for SEO
• good for social sharing
• good for readers
86. 57
BENEFITS OF UPDATING ARCHIVES:
• good for SEO
• good for social sharing
• good for readers
• lengthens income generation potential
87. 58
CHALLENGE: ADD ARCHIVE MAINTENANCE
INTO YOUR EDITORIAL STRATEGY
• Target posts with high traffic
• Target posts that have under performed
• Target posts that are dated or broken
90. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
91. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
92. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
93. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
• Testing and fixing broken links
94. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
• Testing and fixing broken links
• Adding further reading (internal and external)
95. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
• Testing and fixing broken links
• Adding further reading (internal and external)
• Making the post more scannable
96. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
• Testing and fixing broken links
• Adding further reading (internal and external)
• Making the post more scannable
• Optimise for SEO
97. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
• Testing and fixing broken links
• Adding further reading (internal and external)
• Making the post more scannable
• Optimise for SEO
• Optimise for sharing
98. 59
REFRESH THE POST BY…
• Fixing any errors
• Updating the content for today
• Making it longer/more in depth
• Adding or improving visual elements
• Testing and fixing broken links
• Adding further reading (internal and external)
• Making the post more scannable
• Optimise for SEO
• Optimise for sharing
• Update Calls to Action