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Podcasts Take Two
Does your Klout score matter?
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This is an archival story that predates current editorial management.

This archival content was originally written for and published on KPCC.org. Keep in mind that links and images may no longer work — and references may be outdated.
Oct 4, 2012
Listen • 8:18
Does your Klout score matter?
Last week, California passed a law that forbids potential employers from asking job applicants for access to their social media accounts.
Image of the Klout Logo.
Image of the Klout Logo.
(
Klout
)

Last week, California passed a law that forbids potential employers from asking job applicants for access to their social media accounts.

Last week, California passed a law that forbids potential employers from asking job applicants for access to their social media accounts.

Meanwhile, other employers are starting to ask applicants for something else — their "Klout" score.

It's a measure of your social media influence. Alex Cohen and A Martinez talk to Mark Schaefer, author of the book "Return on Influence, The Revolutionary Power of Klout, Social Scoring, and Influence Marketing."