B2B marketing is in flux, with new buzzwords and best practices popping up daily. The latest edition of This Week in Marketing can help you sort the useful advice from the hype. ⬇
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Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
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There's no doubt that B2B marketing is in flux right now. Ongoing adaptation is part of marketing’s DNA — so in a way, it’s always in flux. 🧬 🔄 Marketers have plenty to adjust to, and as these changes keep coming, it’s clear that our tactics and strategy need to change with them. ICYMI: The latest edition of This Week in Marketing shares advice on how to roll with the changes: https://lnkd.in/ggaNAHCN
This Week in Marketing: Roll With the Changes
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B2B marketing can feel like a race against the clock! ⏳ In today’s fast-paced digital world, brands face the challenges of remaining relevant and engaging with their audience—all with limited time. Learn how using the new LinkedIn Pages admin dashboard can help you save time and easily connect with your audience: https://lnkd.in/gPnNsbg2
Save Time and Easily Connect With Your Audience Using the New Pages Admin Dashboard
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Who influences buying decisions in your target market? That question can be factored by more than meets the eye. Beyond individual titles and departments, B2B purchasing can be influenced by more universal forces such as advances in technology and shifts in buying behaviors. Explore what buying committee evolution means for your marketing strategy going forward: https://lnkd.in/gjNj_f-z
Who Makes Buying Decisions? How Buying Committees Have Evolved
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LinkedIn Ads reposted this
There’s so much planning within B2B that goes beyond “left-brained decisions” said David Haigh, CEO of Brand Finance, in his #B2Believe studio session 🧠 From emotion to community building, see what B2B brands can learn from B2C with Craig Duxbury, the Global President of Stein IAS and Greg Boosin, the EVP of Global B2B & Product Marketing at Mastercard 📺 https://lnkd.in/gtBYfTcM
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LinkedIn Ads reposted this
Hootsuite’s 2023 report found that 70% of marketers are confident of positive ROI on LinkedIn. Now, fresh research from EMARKETER reveals why that confidence is justified. Steve Kearns, Global Head of Content & Channel, LinkedIn shares the key takeaways in a new LinkedIn Collective post. ⬇
New Research Shows Why LinkedIn Marketing Works
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While the novelty of generative AI (GAI) tools like ChatGPT has faded, its utility only continues to grow, with two out of three B2B marketing leaders now leveraging AI for marketing activities. For marketers of all stripes, it pays to get acquainted with AI tools and how to use them. 👀 Take a look at where marketers are focusing in their AI skill development, and how they’re using GAI to become more efficient and creative in their jobs 👉 https://lnkd.in/gpTJcH3W
The Maturation of AI in Marketing (Infographic)
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B2B marketing and sales teams are like two peas in a pod 🫛 Which is why we’ve integrated our Campaign Manager Tool and Sales Navigator to get both teams even closer 🧑🤝🧑 For more tips on creating your dream team, check out our blog on cross-collaboration: https://lnkd.in/gNe8j82n