According to Amanda Grant, Head of Partnerships at choreograph, there are three functions that need to work together before a B2B brand can make the shift to first-party data: 📊 Marketing ⚖️ Legal 💻 IT Watch the full session to see why Amanda believes this collaboration can help you navigate the future of data-driven B2B marketing 👉 https://lnkd.in/gp8Vf2X9 #B2Believe
LinkedIn Collective
Advertising Services
Sunnyvale, California 36,131 followers
Groundbreaking insights from the world of work curated by our team of B2B marketing experts.
About us
Get groundbreaking data and insights from the world of work curated by our team of B2B marketing experts.
- Website
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https://business.linkedin.com/marketing-solutions
External link for LinkedIn Collective
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, California
Updates
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CMOs are undergoing a huge transformation in B2B. ☄️ From agility to creativity, their skillsets are going to be tested like never before... Swipe for the trends you need to be on the lookout for to become the next best “modern CMO.” 👉 Explore our latest Marketing Jobs Outlook report for more: https://lnkd.in/gr4NbZv6
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📢 T-minus 24 days until the Cannes Lions International Festival of Creativity! Follow LinkedIn Collective for live daily coverage of the festival featuring the industry's most influential B2B thought leaders. 📽 #ThePlaceToB2B #CannesLions2024
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Whether it’s creating audience insights, writing briefs, or acting as your pre-production assistant, #AI agents like Omni are built to support B2B marketers 🤝 Hear Clarissa Season, the Chief Experience Officer at Annalect, explain how it can help you do your job ⏯️
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As B2B marketers, we all wish we could see into the future. But instead of a crystal ball, we’ve got the next best thing.🔮 Join us at #CannesLions as industry leaders explore the latest B2B marketing trends, share bold predictions and offer invaluable insights for 2024. 🎤 Featuring: • Stephanie Nerlich, President, McCann Worldgroup Americas • Melissa B., Chief Solutions Officer at Digitas North America • Wesley Haar, ter, Co-Founder at Media.Monks • Chris Bagnall, CEO & Founder, Transmission Don’t miss out! Sign up now. ⬇️ #CannesLions2024 #ThePlaceToB2B
The Future of B2B: Key Trends, Predictions & Insights
www.linkedin.com
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It’s that time again! ☀ Join us once more as we take over the rooftop of the iconic Carlton Hotel for the Cannes Lions International Festival of Creativity. At #ThePlaceToB2B in Cannes, you’ll hear from the industry's most influential B2B thought leaders on: • What’s top of mind for B2B brands right now—where budgets will be spent, as well as the new technologies and tactics B2B marketing leaders will spend on. • How marketing organizations can succeed amid sweeping technological advancements and a rapidly changing macro environment. • How B2B creators and the brands that partner with them are rewriting the code for what “professional” looks like. Register to attend here: https://lnkd.in/gUYQ5vBJ Photo credit: Sean T. Smith | Anton Martynov @stsphotovideo #CannesLions2024
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Last year was turbulent for marketers in terms of hiring. Though CMO roles decreased YoY, our data shows the role is evolving. This shift means CMOs skill sets will also need to evolve 💭 Dive into our Marketing Jobs Outlook report for more marketing and leadership job trends: https://lnkd.in/gr4NbZv6
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We saw a 61% decrease in remote marketing job listings from 2022-2023. But does this reflect what marketers actually want? 🤔 Dive into our Marketing Jobs Outlook report to find out more: https://lnkd.in/gr4NbZv6
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Future B2B marketing teams are in for a ride. 🏎️ From tech advancements to societal impact, tune in to our LinkedIn Collective Live to learn about the changes that will drive business growth with: • Carla Zakhem-Hassan, CMO of JPMorgan Chase & Co. • Carrie Palin, SVP & CMO of Cisco Let’s redefine the role of the modern marketer. ✨ Click below to register. #CannesLions #CannesLions2024
Redesigning The Marketing Organization of The Future
www.linkedin.com
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For some marketers, remote work is out 🏡 What’s your take? Swipe to look at the latest B2B trends, including return-to-work policies, in our Global Marketing Jobs Outlook report: https://lnkd.in/gr4NbZv6