There’s so much planning within B2B that goes beyond “left-brained decisions” said David Haigh, CEO of Brand Finance, in his #B2Believe studio session 🧠 From emotion to community building, see what B2B brands can learn from B2C with Craig Duxbury, the Global President of Stein IAS and Greg Boosin, the EVP of Global B2B & Product Marketing at Mastercard 📺 https://lnkd.in/gtBYfTcM
LinkedIn Collective
Advertising Services
Sunnyvale, California 36,507 followers
Groundbreaking insights from the world of work curated by our team of B2B marketing experts.
About us
Get groundbreaking data and insights from the world of work curated by our team of B2B marketing experts.
- Website
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https://business.linkedin.com/marketing-solutions
External link for LinkedIn Collective
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, California
Updates
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B2B marketers, is AI at the top of your upskilling to-do list? 📋 Swipe for the latest industry stats on Gen AI to help you work more efficiently, so you can focus on the activities that mean the most for your brand ➡️ https://lnkd.in/gNgTgY4T
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Hootsuite’s 2023 report found that 70% of marketers are confident of positive ROI on LinkedIn. Now, fresh research from EMARKETER reveals why that confidence is justified. Steve Kearns, Global Head of Content & Channel, LinkedIn shares the key takeaways in a new LinkedIn Collective post. ⬇
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Kick off #CannesLions in style at the iconic Carlton Hotel rooftop with an exclusive screening of our B2B documentary: 'EVERYBODY'S BUSINESS.' 🎥 The short film, produced by two-time Oscar-winning director Ben Proudfoot, explores the evolution of B2B marketing over the decades. 🦁 This special screening will be followed by an exclusive Q&A with director Ben Proudfoot. Join us for an evening of entertainment and cocktails as we toast to B2B creativity! Watch the trailer: https://lnkd.in/dyAPK38v Register to attend here: https://lnkd.in/gUYQ5vBJ #ThePlaceToB2B
We love B2B so much we made a movie about it... Announced yesterday at #B2Believe, we partnered with virtuoso filmmaker Ben Proudfoot to make a documentary about the ambitious, scrappy and inventive marketers working in the B2B space. And now you can check out the trailer here. Full film coming soon. Presenting: "Everybody's Business." #ThePlacetoB2B
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Want to know which skills make you a more competitive candidate? 💭 Swipe to see the answers. Plus, reveal five more skills that matter in our Marketing Jobs Outlook report: https://lnkd.in/gr4NbZv6
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“People want to hear from real people.” +1 to that Jason Moriber, VP of Communications Strategy at Medtronic 🙌 Is your B2B content human enough to engage and influence a range of stakeholders? Understand how to tap into audiences with the power of emotion in this #B2Believe session with Jason and Allyson Hugley, Global Director of Customer Insights, LinkedIn 🤩 https://lnkd.in/ghbZ3AKU
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The countdown is on! In less than a month, we’ll return to #CannesLions and play host to thought-provoking B2B conversations and special evening events. 🌴 Join us for: • Exclusive networking opportunities in our open-air oasis. • A profile revamp. Let our glam-squad help you get photo-ready for a new professional headshot, ensuring that you look your best in your new LinkedIn profile picture. • The exclusive world premiere of our B2B documentary: 'EVERYBODY'S BUSINESS,’ produced by two-time Oscar-winning director Ben Proudfoot, which explores the evolution of B2B marketing over the decades. RSVP here: https://lnkd.in/gUYQ5vBJ Photo credit: Sean T. Smith | Anton Martynov @stsphotovideo #ThePlaceToB2B
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According to Amanda Grant, Head of Partnerships at choreograph, there are three functions that need to work together before a B2B brand can make the shift to first-party data: 📊 Marketing ⚖️ Legal 💻 IT Watch the full session to see why Amanda believes this collaboration can help you navigate the future of data-driven B2B marketing 👉 https://lnkd.in/gp8Vf2X9 #B2Believe
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CMOs are undergoing a huge transformation in B2B. ☄️ From agility to creativity, their skillsets are going to be tested like never before... Swipe for the trends you need to be on the lookout for to become the next best “modern CMO.” 👉 Explore our latest Marketing Jobs Outlook report for more: https://lnkd.in/gr4NbZv6
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📢 T-minus 24 days until the Cannes Lions International Festival of Creativity! Follow LinkedIn Collective for live daily coverage of the festival featuring the industry's most influential B2B thought leaders. 📽 #ThePlaceToB2B #CannesLions2024