Future-Proofing Your B2B Measurement Strategy in a Changing Privacy Landscape (Video)

Who: LinkedIn VP of Engineering Sanjay Dubey sat down with Shamsul Chowdhury, EVP of Paid Social at Jellyfish, Samuel Malpiedi, Partner Manager at Dreamdata and Charles Kemp, Senior Manager of Business Development at Zapier, to discuss the future of B2B measurement.

What: Focusing on the importance of first-party data in a changing privacy landscape, panelists explored the difference between first-party and third-party data, the death of cookies, upcoming regulatory changes, and the need for a comprehensive first-party data strategy.

3 Quick Takeaways

1. Understanding the upcoming regulatory changes is crucial for B2B marketers, who need to differentiate between first-party and third-party data and focus on GDPR-compliant, first-party data collection.
2. First-party data, which is owned by the advertiser, is becoming increasingly important as third-party cookies are phased out.
3. Building a comprehensive first-party data strategy is key to future-proofing B2B brands as doing so provides a foundation for making meaningful investments across all platforms.

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