News

Replacement demand driving equipment sales

The vice president of North America for Case IH says despite the sluggish farm economy equipment sales have increased slightly.

Scott Harris says 2019 is shaping up to be a lot like last year.  “I think we’ll continue to build on the replacement demand that really drove our industry in 2018,” he says. 

Lower farm incomes are projected to continue and the uncertainty surrounding trade remains. 

But, he says, the ag industry is cautiously optimistic.  “The futures for commodities are trending positive – although modest,” he says.  “There’s certainly some optimism with respect to trade.”

He tells Brownfield equipment manufacturers understand that farmers are scrutinizing every dollar spent and companies have to prioritize farmers productivity.  “We’re building and designing our machines to produce the best conditions for a plant to thrive,” he says.  “Which means more productivity out of every plant stand.  We look at efficiency and efficient power and fuel economy in all that goes with it.”

Harris spoke to Brownfield from the 2019 National Farm Machinery Show in Louisville.

AUDIO: Scott Harris, vice president North America, Case IH