Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food

If it's been a minute since you've thought about the greatest song ever written, 1983's "Total Eclipse of the Heart," then turn around, bright eyes, because Dos Equis is bringing it back. In one of the brewer's newest ads from agency Droga5, which last year pivoted the brand away from its longtime "Most Interesting Man in the World" campaign toward a new "Keep It Interesante" positioning, we're introduced to an ultra-'80s redux of Bonnie Tyler's classic song—now with a munchies-fueled twist. [kickout id="1"] The spot, along with the less retro new ad below about a wedding toast, was directed by Wayne McClammy, perhaps best known in recent years for his work on Geico spots and Amazon's two Super Bowl ads, "Alexa Loses Her Voice" and "Not Everything Makes the Cut." [kickout id="2"] What ties these two spots together? They're both representative of "summer moments"—hit summer singles and summer weddings, respectively—that Dos Equis wants to be affiliated with through this "Keep Summer Interesante" iteration of the new branding. The brand and agency have more extensions lined up for the months to come. “We want to show how Dos Equis makes every summer moment interesante," says Ryan Raab, creative director at Droga5. "Whether you’re tearfully reading the origin story printed on the back of every bottle at your daughter’s wedding or rewriting 1983’s song of the summer so it’s a tender ballad that’s mostly about nachos." While we're on the topic of "Total Eclipse" parodies, let's take a moment to appreciate the 2009 "literal version" by commercial producer David A. Scott, whose massively viral clip was eventually blocked by Sony after 11 million views. It lives on as one of those rare moments of parody that's possibly as good as the song it was sending up: [kickout id="3"] Below are the credits for the new Dos Equis spots. CREDITS: Client: Dos Equis Campaign: Keep Summer Interesante Agency: Droga5 NY Creative Chairman & Founder: David Droga Chief Creative Officer: Neil Heymann Executive Creative Director: Scott Bell Creative Director: Ryan Raab Senior Copywriter: Matt Vitou Senior Art Director: Rob McQueen Junior Copywriter: James Gross Junior Art Director: Gianna D’Amico Group Design Director: Devin Croda Designer Erin Wilson Executive Producer, Film: Dave Stephenson Producer, Film: Gulshan Jaffery Producer, Film: Stephanie Hill Global Chief Strategy Officer: Jonny Bauer Head of Strategy: Harry Roman Group Strategy Director: Marina Pen Group Strategy Director: Will Davie Strategy Director: Nick Maschmeyer Group Communications Strategy Director: Yan Wang Senior Communications Strategist: Kevin Wilkerson Communications Strategist: Clark Cofer Head of Account Management: Dan Gonda Group Account Director: Alex Woods Account Director: Celeste Pulman Account Supervisor: Taylor Berry Account Supervisor: Anthony Gavranic Account Manager: Kenzie Grubbs Sr. Project Manager: Joe Watana Sr. Business Affairs Manager: Whitney Vose Business Talent Manager: Dino Spanakis Heineken USA CMO: Jonnie Cahill Dos Equis Vice President, Marketing: Alison Payne Mexican Beer Portfolio Dos Equis Sr. Brand Director: Ligia Patrocinio Dos Equis Brand Director: Hannah Dray Dos Equis Brand Director: Karla Flores Dos Equis Brand Manager: Lindsay Certillman Production Company: Hungry Man Director: Wayne McClammy Photographer / DOP: Dion Beebe Producer: Rick Jarjoura Executive Producer: Mino Jarjoura Editorial: Mackcut Editor: Ryan Steele Assistant Editor: Devon Flint Executive Producer: Gina Pagano Producer: Margarita Mutuc Audio Engineer: Sam Shaffer Music: Beacon Street Studios Composers: Beacon Street Studios, Andrew Feltenstein and John Nau Executive Producer: Adrea Lavezzoli Producer: Lindsey Lerman Sound: Heard City Mixers: Phillip Loeb and Elizabeth McClanahan Producer: Andi Lewis Executive Producer: Sasha Awn Postproduction: Taylor James Executive Producer: Steve Intrabartola Producer: Casey Sincic Lead Flame Artist: Jason Ortenberg Flame: Matt Stroub Color: Company 3 Colorists: Tom Poole and Sofie Borup Color Assist: Jenny Montgomery Producer: Alexandra Lubrano