The Dieline gets the opportunity to sit down with the design team at Dorian, winners of Best of Show at The Dieline Awards, and talk about how they find harmony between creativity and commerciality.
1. Congratulations on winning Best of Show at The Dieline Awards! There were a number of wonderful designs this year. What, in your opinion, sets apart a good design from a great one?
Thank you very much! We are very happy with the award. In our opinion, creativity must be established on a solid concept that fulfills the communication needs of each project and the execution must be impeccable. It should also add value to the product, providing something new, like an innovative or unexplored approach.
