If you’re looking for more SEO success, you may want to consider what social networking can do for you. Google Plus, for instance, has several assets that can be leveraged to help you spread the word about your apartment complex. That being said, you may not know the ins and outs of this social networking platform.
Here are five key tips for enhancing your SEO through Google Plus.
- Post updates with noteworthy titles.
As you’ll quickly notice with Google Plus, updates are more than a 140-character blurb. Think of them as mini blogs, which do best in search results when they have catchy, keyword-friendly titles. Your titles should always be informative and attention-grabbing to your audience.
- Use images.
By including an image with your updates, you’re improving the shareability of your posts. Just remember, you should always include the URL to the text you are referencing after your photo. This will make your update as informative as it is eye-pleasing to your audience.
- Don’t be afraid of hashtags.
They aren’t just for Twitter anymore! Hashtags are a quick way to let your readers know what your post is about, and they’ll redirect people to your page when they search for your used hashtags.
- Include links on your profile.
Links shouldn’t just be in your updates – they should be used on your profile as well. Your Google Plus page is the perfect platform to backlink to sites like your blog or your official website. Make sure you use the appropriate keywords throughout your page as well to drive SEO. Critical information, such as your apartment complex name or city, can draw more people to your Google Plus page from search results.
- Maintain your account.
If you’re just learning about some of the new ways to enhance your Google Plus account, you may find that your existing posts are a bit lackluster. Luckily, Google Plus allows you to edit your old posts, so you can go back and add media (links, photos, etc.) to spruce up your updates and drive more SEO. Take the time to maintain your account, and you’ll see more results.
Google Plus may not be as popular as Facebook or Twitter, but it can still be a valuable tool for raising awareness of your apartment community. Furthermore, it can serve as an online gathering place where your complex can communicate with each other regularly. Contact us today to help you create an successful Google Plus strategy for your business!
(Image via Flickr)
