We’ve talked in depth about using Pinterest to market your apartment community, and one of these strategies is to create Pinterest boards to enhance the enjoyment of living in your property while also showcasing some of its unique features. To help you be more intention with your Pinterest marketing efforts, here are 3 Pinterest board ideas that your apartment community can use to make living at your property more attractive to both existing and prospective residents:
1. Date Night Board
Whether your goal is to attract single professionals or families to your apartment community, everyone can benefit from hearing some great date night ideas that are local to your property. As a rule of thumb, keep these recommendations for date night activities within a 20 mile radius of your apartment community. The possibilities for what to include on this board are really endless, from favorite local restaurants to a popular concert venue in the area. This type of board is an excellent way to showcase that your apartment community is situated in a prime location with an enormous amount of exciting activities nearby for your residents to choose from.
2. Apartment Decorating Ideas to Accommodate Your Floor Plans Board(s)
You likely have several different floor plans in your apartment community that residents can choose from. Help them better envision life living in your apartment community by sharing some decorating ideas specific to the floor plans that you offer. You could actually create a board for each floor plan that your community features. For example, to make a studio apartment more desirable, you could use Pinterest to share some unique ways to divide up the space to make it feel more like separate rooms rather than just one open space. If you want to highlight that one of your floor plans includes a spacious outdoor patio, use Pinterest to offer some suggestions for creating a fabulous outdoor dining space or a successful container garden. Do your apartments feature an enormous amount of storage space (walk-in closets, for example)? Share tips for getting organized and making the most of this storage space to live a clutter-free lifestyle.
3. Green Living Board
If you are marketing to Millennials, this board could be particularly appealing as this demographic has a desire to give back to the environment. This is also a great way to highlight that you have updated your apartments with energy efficient appliances and/or have used green friendly building materials to renovate. The board could include apartment living tips to use less energy, clean with environmentally friendly materials, and simply live a greener lifestyle.
When you create these Pinterest boards, a best practice from the pros is to make them group boards, meaning that anyone can contribute. This can increase the awareness of your apartment community online tremendously as contributing pinners will have your content appear in their newsfeeds, exposing your Pinterest board to a new audience.
For more unique ways to position your apartment community on Pinterest, please download our free ebook that shares how to drive real results from your Pinterest marketing efforts.
(Image via Flickr)
