Cleanliness is next to godliness. Krystina Kouros’ concept for SOP, a bath and body product line whose ingredients come from Greece and its seas, is inspired by the traits and attributes of gods and other characters from Greek mythology. The name SOP was created by combining the word soap with the phonetic glyph of the letter ‘o’ in the Greek alphabet.
The branding also features elements of bright whites, clear accents, and lovely hues, and the text is simple and modern. The products are designed with similar minimalist features, with the majority of the containers comprised of an opaque, milky white. The buyer is able to peek inside through a portion of clear packaging to see the dreamy colors of the soap, cream, or oil — pastel pink and seafoam, for example. Small triangular soaps replicate this look with colorblock designs. Additionally, the products are suitable for anyone and not gender-specific.
“Like the gods and goddesses who live in harmony, men and women’s products are not separated, hoping to let nature make its balance as well as giving freedom of choice to each user, according to their needs and desires.”
