It seems counterintuitive, but fish farming could in fact be the answer to keeping fish in the ocean and also on the menu. Safari Sundays had to find some way to tell this story for Blue Circle, emphasizing that they support the best type of sustainable fishermen dedicated to ensuring our oceans are filled with fish well into the future. The design had to look appealing but also educate the consumer.
Of the redesign, including logo development, a new tag-line, packaging and look and feel, Creative Director Simone Fabricius says:
“The ‘Blue Circle’ approach is uplifting, progressive and deeply in-touch — our illustrative hand-drawn style, clean layout and bite-size messaging conveys this in an accessible and informative way. The chalk effect brings us closer to the passionate, purposeful fishermen and fishmongers behind the brand and the traditional window became an additional tool for us to visually bring attention to the name.”
