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Join us in Chicago! Get the full schedule and Meet our Speakers

by Dieline Author on 04/17/2015 | 2 Minute Read

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MEET OUR SPEAKERS & GET THE FULL SCHEDULE 

Join us in Chicago this May 4th - 8th for HOW Design Live. 

Successful brand managers and designers know that effective packaging is rooted in strategy. Make sure your strategy is sound—and learn how to communicate it to clients and corporate colleagues—with The Dieline Packaging Program. 

The Dieline’s Andrew Gibbs has put together a program packed with best practices and case studies from top brands, all designed to help you develop your strategic skills and taking your branding expertise to the next level.


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TUESDAY 10:15 - 11:00 AM • PACKAGING OF TOMORROWAnna Glansén, Co-Founder, Tomorrow Machine

11:30 - 12:15 PM • OBSOLETING YOURSELFDan Formosa, Ph.D., Consultant

3:00 - 3:45 PM • THE NEW DESIGN ENTREPRENEURAngie Myung, Founder/Creative Director, PoketoTed Vadakan, Founder/CEO, Poketo

4:15 - 5:00 PM • PACKAGE IDEATION THROUGH CONCEPTBen Pham, Partner + Director of Strategy, CharacterPaul Miller, Design + Creative Director, Character


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WEDNESDAY10:15 - 11:00 AM • DESIGN FEARLESSLY: OVERCOME SKEPTICS, CRITICISM AND CYNICISM TO DELIVER THE ULTIMATE BRAND EXPERIENCERon Burrage, Senior Director, The Hershey Company

11:30 - 12:15 PM • GOING FAST TO NOWHERESebastian Padilla, Creative Director, Anagrama

3:00 - 3:45 PM • EVERY COMPANY IS A DESIGN COMPANY:TRENDS AFFECTING TODAY’S CREATIVE PROSJames Sommerville, VP of Design, Coca-Cola

4:15 - 5:00 PM • FROM A BLANK PAPER TO A CRAFTKen Lo, Design Director, BLOW


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THURSDAY10:15 - 12:15 PM • THE DIELINE PACKAGING AND HOW LEADERSHIP SESSION Sem Devillart, Founder, Popular OperationsDr. Tom Guarriello, Ph.D., Chief Idea Officer, TrueTalk, Inc.Debbie Millman, President, Design Division, Sterling Brands

3:00 - 3:45 PM • THE THREE THINGS WE TEND TO FORGETMary Zalla, Global President, Consumer Brands, Landor

4:15 - 5:00 PM • BREAK THE STRUCTURAL MOLD:HOW BOLD FORMS CREATE GAME-CHANGING PACKAGES Evelio Mattos, Creative Director, Design Packaging Inc


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