LinkedIn is one of the best resources that you have to promote your business to the professional world. It’s likely that you’ve already created a personal profile for yourself on this social media site, but are you also using your personal account to market your business?
Yes, people like to deal with people, so it’s still a good idea to maintain your personal LinkedIn profile. But, if you want your business to gain credibility with your audience, you absolutely need to create a LinkedIn company page as well.
There are a number of advantages that a LinkedIn company page can offer to your business that a personal LinkedIn account simply can not:
1. LinkedIn company pages are very appealing to search engines.
Your LinkedIn company page is the perfect place to naturally incorporate keywords that your target audience is using when searching for products and services that you offer. Be sure to include these keywords throughout your description and complete your company page profile in its entirety to really give your SEO strategy a boost.
2. You have the ability to run Sponsored Updates on LinkedIn with a company page.
Sponsored Updates can offer your business a number of advantages, such as laser-specific targeting with your LinkedIn ads. It’s an extremely powerful way to drive more traffic to your website, and it’s a feature that you can’t take advantage of with just a personal LinkedIn profile.
3. A LinkedIn company page gives you credibility.
Today it almost seems that if a business doesn’t have a company page on LinkedIn, it might not even be a real business. If you are a small business owner, you especially need to created a company page on LinkedIn to position yourself as a credible business. Plus, creating a company page also provides for an opportunity to link all of your employees together that have listed your company as their current position.
To learn more about the benefits of promoting your business with a LinkedIn company page, be sure to download our free Small Business Guide to LinkedIn.
(Image via The Undercover Recruiter)
