JDO Brand Design & Innovation latest partnership with Shepherd Neame is Master Brew Ale. The photography right on the front of the label along with the updated and modern typography brings to life tradition, heritage, and a refreshing new look.
Shepherd Neame briefed JDO to update and modernise the Master Brew design. Spitfire and Bishops Finger, the brewery’s other mainstream brands have both recently been revamped. Spitfire, also redesigned by JDO, is seen as a British icon, while Bishops Finger is known for its heritage. Master Brew needed to be known as a Kentish icon.
Master Brew is brewed in the UK’s last remaining solid oak mash tuns using the finest quality British pale ale, crystal and brown malted barley. In accordance with its PGI, it uses chalk-filtered mineral water from the artesian well deep beneath the brewery and is bittered with archetypal Kentish hops Admiral and Target with later hopping from Goldings for aroma. The ale is Shepherd Neame’s flagship beer in the brewery’s Kentish heartland.
