Logan & Lenora

by Andrew Gibbs on 01/29/2015 | 1 Minute Read

Studio MPLS has recently finished a complete rebranding and packaging hang-tag exploration for Logan & Lenora, makers of waterproof wet bags and accessories for new parents.

Logan & Lenora are makers of waterproof wet bags and accessories for new parents. Their mission is to create products that solve some of life’s smallest challenges, freeing parents to enjoy special moments with their children.

Logan & Lenora approached us for a complete rebranding that more accurately reflected their mission. The assignment also included a packaging exploration, featuring proprietary hanger concepts to be used in their rapidly-expanding retail presence around the world.

Designed by: Studio MPLS

Country: United States

City: Minneapolis

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.

Logan & Lenora

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