This fresh design aims to bring pure and clean milk to consumers without compromising style. Created by Gasoline, milk in pouched in a bright triptych of color and given an illustrated view of an eco-friendly city. The bag is then typographically labeled in a variety of fonts suited for the dairy’s type.
“Purica aims to bring back the goodness of milk the way it used to be; without pesticides, toxins and harmful elements. Since the premise was about farm freshness, the design team worked tirelessly for over a month towards devising unique iconography and collating them as pieces of illustrative art.”
