Roca Patrón, is a new tequila from the Patron family. Designed by Pearlfisher, Roca Patrón needed to speak to the way the tequila is produced and stand apart as the new artisanal line of tequila and stay in-line with the Patrón line.
“The product is handcrafted to achieve a higher proof than the core line of Patrón tequilas, and, as such, is positioned between Patrón and Gran Patrón. To reflect this, Pearlfisher created a premium structure that cues the iconic Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit. “
