Be the Message: A New Church-Wide Campaign from Kerry Shook

Spent some time this week reviewing a new church-wide campaign that I think you’re going to want to hear about.  Be the Message is the newest campaign from Kerry and Chris Shook, founders of Woodlands Church, a multi-campus church with attendance of over 18,000 outside of Houston, Texas.  No strangers to the development of church-wide campaigns, their previous campaigns (One Month to Live, Love at Last Sight, and Stolen) have been very popular.

Be the Message is a 5 session study based on a very simple idea: “the gospel is not about what you say.  It is about who you are and what you do–and how you can be God’s hands and feet in the world.”

Truly a church-wide campaign, the Be the Message Challenge Kit includes everything you need to do this campaign at your church (weekly sermon outlines, promotional artwork, outreach ideas, and much more).  Free downloadable children’s curriculum on the website makes it possible for everyone to have the same conversation.

The DVD features 5 video messages featuring Kerry and Chris Shook.  Averaging 8 to 13 minutes, these segments are short and at just the right length that will easily hold the attention of your members.  Well produced, there is a great look and feel that will help your members feel like they are in a conversation with Kerry and Chris.

The small group interactive guide is very simple to use.  The video teaching will set up a good discussion and the included set of well written discussion questions will guide your group through the study.  Each session also includes a love the one in front of you assignment that will help your members apply the powerful truths they will be learning.  A personal application section provides several questions for reflection in the days in between group meetings.

In addition to participating in a small group using the interactive guide, the full experience also includes a short reading assignment from the companion book, Be the Message.  Along with the reading assignment, members are challenged to read one chapter a day from the Book of John.

Be the Message will expose your congregation to a a lifestyle that is at the same time simple and very profound.  If you’re looking for a study that will help your members live the gospel, you need to take a look at this church-wide campaign.  This simple idea and practical next steps will help your members be the message.