Agnotis is a diaper brand focused on creating a fun and unique diaper for kids and parents purchasing the beloved item for their infants. The main focus for the diaper brand was to consider the diaper a garment and to avoid the cliche of having photos of babies on the packaging, this created an identified brand story with the objective to create shelf presence.
“The main intention during the client’s briefing was individuation from the competition, and consequently, differentiation on the shelves inside the shops. The use of infant photographs that usually adorn this kind of packaging was avoided.”
